BMW Group as official partner of Art D’Égypte in Cairo. Third edition explores “Reimagined Narratives”.

Cairo/Munich. The BMW Group has been partnering with
Art D’Égypte since its second edition in 2018. This
year’s exhibitions run under the theme “Reimagined Narratives” and
take place at the site of Historic Cairo between October 17 and
November 9, 2019. Art D’Egypte is held under the auspices of the
Egyptian Ministry of Antiquities and under the patronage of UNESCO.

Since 2017, Art D’Égypte has organised annual exhibitions with
the long-term view of promoting Egyptian contemporary art. The aim is
to support young and emerging artists as well as to call attention to
Egypt’s modern and contemporary art scene. While linking the event to
the country’s cultural and historic heritage, Art D’Égypte wants to
highlight the diversity and richness of Egyptian art over the
centuries. The exhibition features some of the region’s leading
galleries and uses sustainable development initiatives. A strong
program of educational events, free public key-note speaker lectures,
as well as collateral exhibitions has been created to frame this
year’s Art D’Égypte.

“This is not the first time we aim to merge contemporary art and
ancient history,” founder of Art D’Égypte Nadine Abdel
Ghaffar
said, “In our first show ‘Eternal Light: A Night of
Art at the Egyptian Museum’, works of some of Egypt’s foremost
contemporary artists were displayed against the timeless backdrop of
ancient artefacts at the Egyptian Museum in Cairo. Our aim was to show
the world that Egypt has continued to play a central role in the
contemporary art and cultural landscape. Last year, we organised
‘Nothing Vanishes, Everything Transforms’, the second in our
successful series of exhibitions. It put on view a collection of
artworks by 28 contemporary artists at the Manial Palace Museum in
Cairo, who’s Andalusian, Arab and Ottoman halls speak of the diversity
of Egyptian culture and arts.”

This year’s edition of Art D’Égypte will bring together 28
acclaimed and award-winning Egyptian contemporary artists who will
display a unique collection of their works. Contemporary artists being
on display this year are: Ahmed Askalany, Ahmed El Shaer, Ahmed Farid,
Ahmed Karaly, Ahmed Keshta, Amir Youssef, Diaa El Din Daoud, Farida El
Gazzar, Fathi Hassan, Ghada Amer, Hany Rashed, Heba Y. Amin, Huda
Lutfi, Ibrahim Ahmed, Ibrahim El Dessouki, Ibrahim Khatab, Islam
Shabana, Karim El Hayawan, Marianne Fahmy, Marwan Elgamal, Medhat
Shafik, Moaaz El Dmasy, Mohamed Monaiseer, Mohamed Shoukry, Mohamed
Banawy, Sherin Guirguis, Tarek Naga and Yasmine El Meleegy.

The exhibition will be attended by renowned curators,
collectors, archaeologists, ministers as well as historians. All of
them have the common interest of ensuring that the Egyptian art
landscape gets more attention on a global scale through sustainable
cultural development initiatives such as Art D’Égypte.

 

For further questions please contact:
Prof Dr
Thomas Girst
BMW Group Corporate and Governmental
Affairs
Head of Cultural Engagement
Telephone: +49-89-382-24753
www.press.bmwgroup.com

E-Mail: presse@bmw.de

Nour Hassan
Art D’Egypte
Communications
Director
Telephone: +20-111-200-0356
https://www.artdegypte.org/


About Art D’Egypte
In its first two years of
exhibitions Art D’Égypte, has drawn over 10,000 visitors, including a
significant increase of tourist visits to Nothing Vanishes. Everything
Transforms. In-kind donations valued at LE7.5 million where
facilitated in order to preserve and upgrade historic sites where the
shows take place, including integrated lighting systems. Nothing
Vanishes. Everything Transforms saw the first collection of art pieces
to be covered by SMARTIFY in the Arab region, opening the door for the
use of digitizing art.
Eternal Light saw international and local
press coverage including Reuters, BBC, AFP, AP, France24 as well as
publications such as Art Daily, Orient, Express, Le Point, La Croix.

Nothing Vanishes. Everything Transforms gained international and
local press coverage by Reuters, Art Daily, Associated Press,
Associated French Press, L’Express, La Croix, Harper’s Bazaar, Le
Point, Daily Mail, Global Times, Vietnam News, L’Orient Le Jour, CNN,
BBC, Enigma, Egypt Independent, Arab News, Al Masry Al Youm as well as
other industry publications.

This year Art D’Egypte is under the UNESCO patronage thanks to
its efforts in promoting sustainable development initiatives, cultural
development through educational collateral programs and lectures, and
heritage preservation through private-public partnerships. Reimagined
Narratives is Art D’Egypte’s biggest exhibition to date held at El
Mu’iz street in Historic Cairo under the auspices of the Egyptian
Ministry of Antiquities.

About BMW Group Cultural Engagement
For almost
50 years now, the BMW Group has initiated and engaged in over 100
cultural cooperations worldwide. The company places the main focus of
its long-term commitment on contemporary and mod- ern art, classical
music and jazz as well as architecture and design. In 1972, three
large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
Journey and the “Opera for All” concerts in Berlin, Munich, Moscow and
London, the company also partners with leading museums and art fairs
as well as orchestras and opera houses around the world. As part of
its art programme “Muse”, Rolls-Royce partners for the initiative “The
Dream Commission” with two internationally esteemed art institutions.
Together with Fondation Beyeler and Serpentine Galleries, emerging and
established artists are invited to submit a moving-image work that
delivers an immersive sensory experience. The artists are nominated
and chosen by renowned personalities of the art world like Daniel,
Birnbaum, Hans Ulrich Obrist, Cao Fei, and Theodora Vischer. BMW Group
takes absolute creative freedom in all its cultural activities for
granted – as this initiative is as essential for producing
groundbreaking artistic work as it is for major innovations in a
successful business.
Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview

Facebook: https://www.facebook.com/BMW-Group-Culture
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https://www.instagram.com/bmwgroupculture/
@BMWGroupCulture
#BMWGroupCulture

The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises 31 production and assembly facilities in 15
countries; the company has a global sales network in more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles
and more than 165,000 motorcycles worldwide. The profit before tax in
the financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

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