Stuttgart/Munich. The BMW Group and Daimler AG plan
to locate the headquarters of their proposed global mobility company
in Berlin. The two partners are purposely seeking to establish this
innovative mobility services provider outside of their respective
Group structures in the dynamic environment of Germany’s capital city.
At the same time, the globally positioned joint venture will maintain
its international presence as a success factor.
“Our vision is to create a major global player for seamless and
intelligent connected mobility services together. As a hub for
creativity and innovation, Berlin is exactly the right location for
our plans,” according to Dieter Zetsche, Chairman of
the Board of Management of Daimler AG and head of Mercedes-Benz Cars.
“The future of mobility is being shaped in major cities like Berlin.
With the ecosystem we are planning, we will create solutions for
tomorrow’s urban mobility: intelligent, seamlessly connected and
available at the tap of a finger. We believe this will improve quality
of life in major cities,” explained Harald Krüger,
Chairman of the Board of Management of BMW AG.
Together, the BMW Group and Daimler AG aim to grow this new business
model sustainably to enable rapid global scaling of services. The two
companies took a further step towards forming their joint venture by
officially filing the transaction with the European Commission. Both
automotive manufacturers aim to shape the mobility of the future, so
they can offer customers unique experiences and support their
partners, such as cities, in achieving sustainable urban mobility. In
filing the application with the European Union, the partners are now
addressing the joint venture’s most important market. The transaction
has already been filed with the responsible authorities in a number of
different countries and, in some cases, has already been approved.
The BMW Group and Daimler AG announced plans to join forces and offer
customers a single source for sustainable urban mobility services in
March 2018. By combining these growth areas, the two partners are
underlining their ambitions in this future market. The BMW Group and
Daimler AG intend to offer their customers a holistic ecosystem of
intelligent, seamlessly connected mobility services, available at the
tap of a finger.
Subject to examination and approval by the responsible competition
authorities, the BMW Group and Daimler AG plan to combine and
strategically expand their existing on-demand mobility offering in the
areas of CarSharing, Ride-Hailing, Parking, Charging and
Multimodality. The two companies will each hold a 50-percent stake in
the joint venture, but will remain competitors in their respective
core businesses.
The equally-owned joint venture will comprise services in the
following areas:
1) Multimodal
and On-Demand Mobility with moovel and
ReachNow:
In total more than 5 million users will benefit from
intelligent and seamless connectivity between different mobility
offerings – including booking and payment. The multimodal platform
will also offer possible solutions for the challenges of urban private
transport, including providing car as a service.
2) CarSharing with Car2Go and DriveNow:
Car2Go and DriveNow operate a total of 20,000 vehicles in 31
major international cities. CarSharing enables better utilisation of
vehicles and thus helps reduce the total number of vehicles in cities.
More than four million customers already use these CarSharing services.
3) Ride-Hailing with mytaxi, Chauffeur Privé,
Clever Taxi and Beat:
15.9 million passengers and more than 170,000 drivers are
already using the services of mytaxi, Chauffeur Privé, Clever Taxi
(all Europe) and Beat (South America). This makes Intelligent Apps one
of the leading ride hailing service providers in both Europe and South
America. Innovative products like mytaximatch, which allows you to
share your taxi rides and costs with other passengers through a
fingertip in the app, significantly contribute to reduce urban traffic problems.
4) Parking with ParkNow and Parkmobile
Group/Parkmobile LLC:
Ticketless, cashless on-street parking or help reserving and paying
for off-street parking in a garage: Parkmobile already reaches a total
of more than 25 million customers in Europe and North America and
offers digital parking solutions in over 1,000 cities. Innovative
digital parking services reduce the time and amount of driving
involved in finding a parking space. This reduces traffic
significantly, as cars searching for parking spaces currently account
for around 30% of road traffic.
5) Charging with ChargeNow and Digital Charging Solutions:
Easy access (incl. location, charging and payment) to the world’s
largest network of public charging stations with more than 192,000
charging points worldwide. Combined with parking privileges in cities,
this will support the expansion of electromobility, by helping people
integrate this drive technology more easily into their mobility needs.
BMW Group
Glenn Schmidt
Head of Business and Finance Communications
Tel.: +49 89 328-24544
glenn.schmidt@bmwgroup.com
BMW Group
Max-Morten Borgmann
Business and Finance Communications
Tel.: ++49 89 382-24118
max-morten.borgmann@bmwgroup.com
Daimler AG
Corporate Communications
Hendrik Sackmann
Tel.: + 49 711 17-35014
hendrik.sackmann@daimler.com
Daimler AG
Corporate Communications
Silke Walters
Tel.: +49 711 17-40624
silke.walters@daimler.com
This document contains forward-looking statements that reflect our
current views about future events. The words “anticipate,” “assume,”
“believe,” “estimate,” “expect,” “intend,” “may,” “can,” “could,”
“plan,” “project,” “should” and similar expressions are used to
identify forward-looking statements. These statements are subject to
many risks and uncertainties, including an adverse development of
global economic conditions, in particular a decline of demand in our
most important markets; a deterioration of our refinancing
possibilities on the credit and financial markets; events of force
majeure including natural disasters, acts of terrorism, political
unrest, armed conflicts, industrial accidents and their effects on our
sales, purchasing, production or financial services activities;
changes in currency exchange rates; a shift in consumer preferences
towards smaller, lower-margin vehicles; a possible lack of acceptance
of our products or services which limits our ability to achieve prices
and adequately utilise our production capacities; price increases for
fuel or raw materials; disruption of production due to shortages of
materials, labour strikes or supplier insolvencies; a decline in
resale prices of used vehicles; the effective implementation of
cost-reduction and efficiency-optimisation measures; the business
outlook for companies in which we hold a significant equity interest;
the successful implementation of strategic cooperations and joint
ventures; changes in laws, regulations and government policies,
particularly those relating to vehicle emissions, fuel economy and
safety; the resolution of pending government investigations or of
investigations requested by governments and the conclusion of pending
or threatened future legal proceedings; and other risks and
uncertainties, some of which we describe under the heading “Risk and
Opportunity Report” in the current Annual Report. If any of these
risks and uncertainties materialises or if the assumptions underlying
any of our forward-looking statements prove to be incorrect, the
actual results may be materially different from those we express or
imply by such statements. We do not intend or assume any obligation to
update these forward-looking statements since they are based solely on
the circumstances at the date of publication.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
Daimler at a Glance
Daimler AG is one of the world’s most successful automotive
companies. With its divisions Mercedes-Benz Cars, Daimler Trucks,
Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the
Daimler Group is one of the biggest producers of premium cars and the
world’s biggest manufacturer of commercial vehicles with a global
reach. Daimler Financial Services provides financing, leasing, fleet
management, insurance, financial investments, credit cards, and
innovative mobility services. The company’s founders, Gottlieb Daimler
and Carl Benz, made history with the invention of the automobile in
the year 1886. As a pioneer of automotive engineering, it is a
motivation and commitment of Daimler to shape safely and sustainably
the future of mobility: The Group’s focus is on innovative and green
technologies as well as on safe and superior automobiles that appeal
and fascinate. Daimler consequently invests in the development of
efficient drive trains with the long-term goal of locally
emission-free driving: from hightech combustion engines about hybrid
vehicles to electric drive trains powered by battery or fuel cell.
Furthermore, the company follows a consistent path towards intelligent
connectivity of its vehicles, autonomous driving and new mobility
concepts. This is just one example of how Daimler willingly accepts
the challenge of meeting its responsibility towards society and the
environment. Daimler sells its vehicles and services in nearly all the
countries of the world and has production facilities in Europe, North
and South America, Asia, and Africa. Its current brand portfolio
includes, in addition to the world’s most valuable premium automotive
brand, Mercedes-Benz (Source: Interbrand-Study „The Anatomy of
Growth“, 10/5/2016), as well as Mercedes-AMG, Mercedes-Maybach and
Mercedes me, the brands smart, EQ, Freightliner, Western Star,
BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial
Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial
Services, Daimler Truck Financial, moovel, car2go and mytaxi. The
company is listed on the stock exchanges of Frankfurt and Stuttgart
(stock exchange symbol DAI). With application of IFRS 15 and IFRS 9 in
financial year 2017, Group revenue would have amounted to €164.2
billion and Group EBIT would have amounted to €14.3 billion. Before
application of IFRS 15 and 9, Group revenue in 2017 amounted to €164.3
billion and Group EBIT amounted to €14.7 billion, as previously reported.