Munich. Following its seventh consecutive year of
record sales, the world’s number one manufacturer of premium vehicles
started 2018 with another record: the BMW Group has
never sold so many cars in January as in this year. A total of 169,538
customers took delivery of a BMW, MINI or Rolls-Royce premium vehicle,
an increase of 3.8% on the same month last year.
“We are driving the biggest model offensive in the company’s history
and as availability ramps up in the course of the year, this will
continue to come through in our sales results,” said Pieter
Nota, Member of the Board of Management of BMW AG,
responsible for Sales and Brand BMW. “Deliveries of the new BMW 5
Series sedan, for example, are up by 40%, while the introduction of
the new BMW 6 Series GT has far more than doubled overall BMW 6 Series
sales in the month. As we introduce more exciting new models like the
all-new BMW X2 and increase supply of the BMW X3 in the second half of
this year, I’m confident this record month is the start of another
record year,” Nota continued.
Having delivered well over 100,000 electrified
vehicles in 2017, the BMW Group is looking to build further
on that success and is targeting 140,000 electrified vehicles this
year, thereby maintaining its leading position in the premium
battery-electric/plug-in hybrid segment. With sales of BMW i, BMW
iPerformance and MINI Electric vehicles increasing by 36.7% compared
to January last year, things are well on track to achieve that target.
Worldwide, a total of 7,155 customers took delivery of a premium BMW
Group electrified vehicle in January. More than a quarter of all BMW
and MINI vehicles sold in Scandinavia were electrified. Other very
strong markets include Great Britain/Ireland, where electrified
vehicles accounted for 11.1% of total BMW and MINI sales and the USA,
where the proportion of electrified sales was 5.2%.
Global BMW brand sales increased by 3.4% in the
first month of 2018, with a total of 148,400 vehicles delivered to
customers worldwide. A variety of different models across the
portfolio contributed to this new all-time best January. The new BMW 5
Series sedan was once again a strong growth driver, with global sales
up 39.6% (25,268). The success of the BMW 1 Series sedan in China
helped overall global BMW 1 Series sales increase by 26.4% while the
BMW X1 (22,185 / +10.6%) and the BMW X6 (3,128 / +5.8%) were the main
growth drivers in the BMW X family, as production of the new BMW X3
ramps up through the second half of the year.
The MINI brand achieved global sales growth of 7.0%,
with the delivery of 20,929 vehicles to customers in January. The
strongest growth driver was the MINI Countryman, which doubled its
sales compared to January last year. A total of 6,022 customers took
delivery of this model in the month, with one out of seven choosing
the plug-in hybrid version of the car.
After celebrating a new record sales year in 2017, BMW
Motorrad has achieved a very successful start to the new
year. A total of 8,455 BMW Motorrad customers took delivery of a new
motorcycle or maxi-scooter in January, an increase of 12.7% compared
to the same month last year.
BMW MINI sales in the regions/markets at a glance
The BMW Group achieved sales growth in all three major sales regions
in January, in line with its long-term policy of balanced sales around
the world.
* Provisional registration figures
BMW Group sales in January 2018 at a glance
*BMW i, BMW iPerformance, MINI Electric
If you have any queries, please contact:
Corporate Communications
Emma Begley, Business and Finance Communications, emma.begley@bmwgroup.com
Telephone: +49 89 382 72200
Glenn Schmidt, Head of Business and Finance Communications, glenn.schmidt@bmwgroup.com
Telephone: +49 89 382-24544
Media website: www.press.bmwgroup.com
Email: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2016 was approximately € 9.67 billion on revenues
amounting to € 94.16 billion. As of 31 December 2016, the BMW Group
had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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