Munich. It is widely known that BMW cars have always
been at home on the big screen. Now, BMW is also making an impressive
debut in the world of video streaming. A whole range of BMW cars will
be featured alongside legendary CIA analyst and agent Jack Ryan in the
new Amazon series “Tom Clancy’s Jack Ryan”. The first season will be
available exclusively on Prime Video beginning 31 August 2018.
The character of Jack Ryan, created by author Tom Clancy, is a
well-known pop-culture figure that has been around since the 1990s. In
the new series, John Krasinski will play the role of Jack Ryan.
Jack Ryan is an up-and-coming CIA analyst with a unique talent for
analysing communication patterns who is pulled from the safety of his
desk job and thrust into pursuit of terrorists across Europe and the
Middle East, trying to prevent a devastating terrorist attack against
the US and its allies. Wendell Pierce and Abbie Cornish join Krasinski
to complete the star-studded cast.
In their pursuits, Jack Ryan and his CIA colleagues rely on the
strong support of several BMW vehicles. Driving the BMW 540i xDrive
Sedan with its high-performance inline six-cylinder engine (combined
fuel consumption: 7.9-7.7 l/100km; combined CO2 emissions: 179-174
g/km), which accelerates from 0 to 100 km/h in just 4.8 seconds, the
CIA agents are always one step ahead of their foes. The proven
all-wheel-drive system xDrive also provides Ryan with optimum traction
in extreme conditions, as illustrated by a dramatic car chase through
the snow. The BMW X5 and BMW X6 are also featured in the series. A
special role is reserved for a legendary model from BMW’s past: the
BMW 2002, widely admired for its dynamic performance and agility.
“Throughout the action-packed story, Jack Ryan not only demonstrates
his analytical capabilities; he also shows pure athleticism and short
reaction times under the most extreme conditions. The BMW 5 Series
Sedan – our ‘business athlete’ – with its dynamic performance,
superior handling and all-round connectivity is perfect for him,”
according to Uwe Dreher, head of Brand Communications BMW, BMW i, BMW
M. “Our BMW models fit right in, the series is all about excitement,
passion and action – all of which suit BMW down to the ground.”
Interest in the series is correspondingly high. The teaser alone,
shown during the Super Bowl, was viewed by more than 15 million people
on YouTube. BMW not only supports Tom Clancy’s Jack Ryan with a wide
range of vehicles, but also through marketing across its own
high-coverage channels. BMW was also present on site at the world’s
largest Comic-Con in San Diego as the official automotive sponsor.
BMW, with its long film tradition, is now embarking on its first major
cooperation in the streaming world with Tom Clancy’s Jack Ryan.
“The car a character associates with tells you about who they are,
and who they may become – because of this, we felt BMW was a perfect
fit for Tom Clancy’s Jack Ryan,” says Michael Benson, Head of
Marketing for Prime Video. “BMW has set the bar for excellence in
driving for decades: We share the same vision for Prime Video.”
With its extensive commitments in the film and entertainment sector,
BMW Group has made a name for itself as a reliable partner for film
and TV projects. BMW Group vehicles are regularly seen in major
international blockbusters, such as the “Mission:
Impossible” series or the screen adaptation “Red Sparrow”.
If you have any questions, please contact:
Corporate Communications
Julian Hetzenecker
BMW Group Business and Finance
Communications
Telephone: +49 89 382 39229
Email: julian.hetzenecker@bmw.de
Micaela Sandstede
BMW Group Business and Finance
Communications
Telephone: +49 89 382 61611
Email: micaela.sandstede@bmw.de
Internet: www.press.bmwgroup.com
Email: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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