Black Week 2021: Attractive offers from a BMW Group on digital products and services as good as comparison car functions.


Munich. The eventuality that BMW business have been
watchful for: a Black Week debate is behind again this year, from 24
to 30 November. Over this period, 18 markets in a BMW Group will be
charity discounts on digital services as good as comparison vehicle
functions. Black Week has been a resounding success given it was held
for a initial time in 2017, and rates as a BMW Group’s most
successful online sales campaign. In 2020, debate week sales
increasing by 57 per cent compared to a year before. The sales bump
supposing by Black Week accounted for 8 per cent of a sum digital
products and services sales for 2020. A sum of 22,000 additional
sales were generated by BMW business during these 7 days. The
biggest sellers were a BMW Service Inclusive offering, a Connected
Booster Package and a High-beam Assistant option.


The countries holding partial in a debate this year are Germany, the
United Kingdom, Switzerland, Netherlands, Spain, France, Italy,
Poland, Belgium, Sweden, Austria, Norway, Portugal, Czech Republic,
Japan, Denmark, Finland and Luxembourg. Depending on a country,
business will be means to relief of cost discounts of adult to 30 per
cent on digital services that can be combined following car purchase.
The offers embody a renouned Connected Booster Package, which
encompasses a series of services, as good as particular services like
Apple Car Play®, that integrates a facilities of a iPhone into a vehicle.


A special prominence this year is a bonus of adult to 30 per cent on
a renouned “BMW Service Inclusive” package, that is accessible in
9 markets. Customers compensate a bound volume once and are entitled to
all a services in a package during a duration of cover of, say,
5 years or adult to 100,000 km.


Black Week is an critical partial of a unchanging digitalisation
plan employed by a BMW Group to offer the business a horde of
useful functions that can be combined to a car after purchase. In
this way, all BMW drivers can personalise their car to their
specific needs in sequence to penetrate their lives with intelligent innovations.