Best in communication design: Audi wins “Red Dot: Client of a Year” award

“The Audi code is always seeking for new ways to demonstrate a pattern truth – with startling ideas, surprising formats and artistic implementation. We and a partners are therefore gay by this honor,” says Luca de Meo, Member of a Board of Management for Sales and Marketing during AUDI AG.

The Red Dot Design Awards are bestowed on companies and their consecrated agencies by an general jury of pattern experts. This was a third year, following 2010 and 2011, that Audi was means to take home a cross-sector “Client of a Year” award: “Audi has set itself detached by violation new belligerent in communication pattern and proof that these decisions are trendsetting. The code has demonstrated a ability to intruigued a open again and again with a singular and innovative symbiosis of pattern and technology,” explains Professor Dr. Peter Zec, initiator and CEO of a Red Dot Award.

Among a award-winning particular projects, a brand’s muster during a 2013 Consumer Electronics Show was singled out for a generally desired “Red Dot: Best of a Best” title. At a world’s many critical wiring trade satisfactory in Las Vegas, visitors had a event to knowledge innovations from Audi per automobile connectivity as good as light and sound technologies in a trade satisfactory mount designed as a black cube. As an opening, this “black box” featured a enormous cone of light that served as a theatre for 3 special automobiles.

Eight other communication projects of a brand, implemented by 7 agencies, are also recipients of a Red Dot Design Award 2013 – from a proxy civic designation “Audi Sphere” in Copenhagen all a approach to “Audi automobile chat”, an online dialog platform. An elaborately constructed film that presents a story of Audi on a 180-degree breathtaking shade in a museum mobile during a Audi Forum Ingolstadt is nonetheless another landmark in communication design: “We uncover what has done Audi singular for over 100 years: mobility in a many romantic form,” says Thomas Frank, Head of Audi Tradition.

The Red Dot Design Award is presented by a Design Zentrum Nordrhein-Westfalen in a eccentric disciplines of product design, communication pattern and pattern concepts. This year’s awards rite in a communication pattern difficulty will be hold this dusk during a Konzerthaus on Berlin’s Gendarmenmarkt square.