Audi with highest consumer confidence in Germany

Ingolstadt, 2013-11-11

Audi with highest consumer confidence in Germany

  • Top position in the automotive industry confidence index
  • Audi CEO Rupert Stadler: “Strong confirmation of the work of the entire Audi team”
  • According to the Emnid study, the automotive industry enjoys the greatest acceptance of all industries examined

Audi is the most popular car brand in Germany and enjoys the highest level of trust from customers. This is the conclusion of a representative survey by TNS Emnid for the confidence index of the German association of leading PR agencies, GPRA. The index reflects the attitudes of consumers towards companies from eight leading industries in Germany. In the automotive industry, 85 percent of those surveyed expressed their full trust in Audi.

“Trust is the hardest currency there is for a brand and it forms the basis of long-term success,” says Rupert Stadler, Chairman of the Board of Management at AUDI AG. “We therefore see this proof of trust as strong confirmation of our strategy and the daily work of the entire Audi team.”

The GPRA consumer confidence index has been determined in a representative survey by TNS Emnid twice a year since 2009. For the latest study, the market research institute evaluated five different categories of trust – from product quality and the treatment of customers and employees to corporate social responsibility. The automotive industry remains top of all industries when it comes to winning the Germans’ trust.