Audi turns Kitzbühel into ‘Home of quattro’

Kitzbühel boasts a weekend with all the trimmings of a supreme event both on and off the slopes. No other venue has a more spectacular race course, more enthusiastic fans and a greater density of parties and celebrities. Audi gives the social starting shot on Friday evening by hosting its traditional Audi Night. At the hotel ‘Zur Tenne’ in the historic town center, guests from sports, business and the media will gather to get in the mood for the competitions. For the shuttle service taking guests directly to the red carpet, the Audi Q7 and A8 L models will be available.

Audi is putting its entire World Cup presence in Kitzbühel under the ‘Home of quattro’ motto. Winter sports provide an ideal stage for the brand to present the sportiness and dynamism of the four rings to an international audience. This particularly applies to the quattro permanent four-wheel drive that is able to demonstrate its superior performance on snow and ice. Guests will be afforded the opportunity to gain a personal impression at an Audi driving experience on the outskirts of the town under the guidance of experienced instructors.  

The 74th running of the race features a new highlight. The athletes will be contesting the Super-G on Friday morning and the Combination Slalom in the afternoon. The overall winner of both classifications can officially call himself ‘Hahnenkamm winner.’ On Saturday, as usual, the Downhill event will start on the ‘Streif’ before the Slalom competition on the Ganslern course concludes the weekend. Those who master the ‘Streif’ are regarded as leading lights in winter sports. Heroes of the recent past include the Swiss Didier Cuche, who won the Downhill event four times between 2008 and 2012, and Ivica Kostelić from Croatia, who most recently decided the Combination in his favor four times in succession.