Launched during one of a world’s biggest informative moments, the commercial follows Williams, a outspoken disciple for movement on meridian change, as she sings her possess interpretation of a strike strain “Let It Go” from Disney’s “Frozen.” Oscar® and Grammy®-winning songwriters Kristen Anderson-Lopez and Robert Lopez penned “Let It Go” for a Oscar®-winning charcterised film “Frozen.”
In a ad, Williams gets behind a circle of her Audi e-tron Sportback and finds herself stranded during an intersection, that represents a crossroads of today’s preconceptions and aged notions of consumption, success, and status. Williams chooses to retreat march and leave it all behind, violation into a informed lyrics of “Let It Go” as she drives towards a some-more tolerable future. Along a way, associate drivers, pedestrians, and others join in, representing a brand’s efforts to chaperon in a new epoch of tolerable mobility. The tour is a embellishment for how a preference to make some-more tolerable choices takes all of us doing a part.
Recorded by Williams during a acclaimed Abbey Road Studios in London, a reinterpretation of “Let It Go” lends a clever storytelling component to a ad. It is a new, some-more daring take on a strain that took a universe by storm, though still showcases that mutation always starts with vouchsafing go of something aged to emanate something new. In this case, relocating toward a some-more tolerable future.
“The biggest night in American football, and one of a final truly live tellurian radio events, serves as a ideal impulse to share a vital trail toward tolerable reward mobility with a worldwide audience,” pronounced Sven Schuwirth, Head of Brand Audi, Digital Business and Customer Experience. “Maisie Williams is a ideal deputy of how consumers are increasingly choosing, and advocating for, travel options that are some-more sustainable. As a artistic innovator, she ideally embodies millions of peoples’ desires to make a transition to an electric future.”
“Creating a sustainable, bearable destiny for generations to come is a world’s many critical challenge. I’m unapproachable to share Audi’s prophesy for tolerable mobility in this tellurian code campaign,” pronounced Williams.
Recharging Vorsprung durch Technik
This blurb is a initial installment in a new tellurian code debate from Audi aiming to recharge a “Vorsprung durch Technik” (Lead by Technology) tagline with new meaning. To strengthen and harmonize a code promise, for a initial time ever, a ad will also hurl out opposite TV and amicable media channels in mixed markets including Germany, Italy, France, U.K., Spain, and China.
The ad also aims to plant a organisation interest in a belligerent about a brand’s aspiration to unleash a beauty of tolerable mobility. Globally, Audi skeleton to deliver around 30 electrified vehicles by 2025, and that is usually a starting indicate of a reinvention that will hold many brand-relevant topics that go over a automobile itself. Audi’s large ambition: to spin a CO2-neutral association on change by 2050. Many of a projects that will work to grasp these goals, such as a prolongation plant for a Audi e-tron in Brussels, that has been approved as CO2-neutral, are featured on audi.com/sustainability.
Over a march of this year, several additional chapters of a tellurian code debate will cover vital topics such as electrification, connectivity, patron experience, and design. The goal is to evenly reinvigorate a brand, and in particular, build recognition and attract new audiences by emphasizing topics like tolerable mobility as new forms of luxury.
Within a tellurian Audi Group, this code debate plan is being driven in an flexible network with colleagues from all over a world. 72andSunny Amsterdam as a artistic group will be Audi’s tellurian partner for a full campaign, that will hurl out via 2020.
Notes to Editors
Quote from 72andSunny Amsterdam
“Partnering with Audi during such an sparkling time for their code and for a difficulty is accurately a form of plea we love”, says Rey Andrade, Executive Creative Director, 72andSunny Amsterdam. “With this debate we’re looking to spin that aspiration into work that takes what Audi has finished so good for so long, pattern led and dauntless ideas, and put that into a fun and on-going context. At a time where people competence be looking to strew out-dated conventions and ideas we are perplexing to move some modernity and honestly some fun. So it was apparent that we indispensable to spin to a universe of “Frozen” and ice-cold princesses. With “Let It Go” we have a iconic anthem for daring and dauntless reinvention and with Maisie we have an equally devoted and charmingly daring performance. We’re looking brazen to environment a customary of desirous and gradually disposed work with a new friends. Let a charge fury on!”
Creative Agency: 72andSunny Amsterdam
Production Company: ANORAK
Editorial: Paul Hardcastle (Trim)
Post Production: MPC
Music Supervision, Direction and Clearance: Amp.Amsterdam
Music Arrangement and Production of re-recording: The Elements Music
About 72andSunny Amsterdam
72andSunny is a tellurian artistic group that believes unignorable creativity is a many absolute force in business. With offices in Amsterdam, Los Angeles, New York, Singapore and Sydney, 72andSunny is on a goal to enhance and variegate a artistic class. 72andSunny has been famous as one of Fast Company’s Most Innovative Companies for dual years in a quarrel and is a two-time “Agency of a Year” leader for Advertising Age and Adweek. For some-more information, revisit 72andSunny.com.