AUDI AG: Extraordinary effects impact sales in April

“We are moulding a severe proviso of transformation, that is temporarily impacting a handling business,” says Dietmar Voggenreiter, Member of a Board of Management for Sales and Marketing during AUDI AG. “To us, it is wilful to grasp an even stronger environment for a destiny with constructional alignments and new models. Today we are laying a substructure for a entrance years.”

In China, Audi continued prolific talks with a internal partners in Apr about expanding corner business activities in a market. During a endless negotiations on a destiny setup of collaboration, sales in a initial 4 months of a year totaled 154,873 units and remained 18.1 percent next a same duration in 2016. In April, deliveries were still down 6.9 percent on a record-breaking figure from 2016; Chinese dealers reported 46,166 cars sole for a past month. In a same time, a redesigned Audi A3 was launched in China, adding a latest era of a indication that is quite renouned among immature Chinese business to a lineup. Additionally, a new book of a A5 family is due to go on sale in China in mid-2017.

In Germany, 28,211 business motionless for an Audi final month, 2.2 percent reduction than in 2016 when Apr enclosed 3 some-more offered days. Overall, a sales change in Germany stays certain for a Four Rings, with sales augmenting by 1.0 percent given Jan to a new record of 111,179 automobiles. In a month of April, France (+3.1% to 6,001 cars), Spain (+7.4% to 5,182 cars) and a Netherlands (+15.6% to 1,156 cars) reported expansion among a vast European markets. In Europe as a whole, a ongoing era changeover for critical volume models such as a Q5, and a continued downturn in Russia (-23.1% to 1,630 cars) had a disastrous impact on altogether results. As such, European sales fell by 3.2 percent to around 75,750 automobiles in April. By contrast, accumulative sales given a start of a year stretched to around 302,500 units, surpassing a 2016 figure by 0.6 percent.           

In a United States, Audi bucked a disastrous marketplace trend with a 7.7 percent boost in deliveries to 64,358 business in a initial 4 months of a year. The sales change for Apr reflects 18,711 automobiles sole and expansion of 5.1 percent. The Q7 full-size SUV – that is rarely renouned among U.S. business – kick a 2016 anxiety figure by roughly a entertain (+22.2% to 3,022 cars). Following a U.S. launch of a new Q5 in April, Audi of America is stability a largest product intonation in a history. From May on, a A5 Sportback is on sale for a really initial time in a market, serve expanding a Audi portfolio in a U.S.. In Canada, a Four Rings also keep recording continued success. In April, Audi sales rose by 7.6 percent to 3,608 units; 10,495 Canadian business over a 4 months duration interpret into a accumulative boost of 14.0 percent. In North America as a whole, Audi sealed a prior month with 4.3 percent sales expansion to about 23,350 deliveries. Cumulative expansion for a segment of 7.3 percent takes a sum to around 79,100 customers given January.

Sales for
AUDI AG

In April

Cumulative 

2017

2016

Change from 2016

2017

2016

Change from 2016

World

156,150

164,331

-5.0%

578,750

620,200

-6.7%

Europe

75,750

78,244

-3.2%

302,500

300,612

+0.6%

– Germany

28,211

28,844

-2.2%

111,179

110,107

+1.0%

– UK

13,080

13,650

-4.2%

60,962

61,385

-0.7%

– France

6,001

5,823

+3.1%

21,467

21,268

+0.9%

– Italy

5,660

6,008

-5.8%

22,850

20,792

+9.9%

– Spain

5,182

4,827

+7.4%

19,919

18,839

+5.7%

United States

18,711

17,801

+5.1%

64,358

59,761

+7.7%

Mexico

1,049

1,243

-15.6%

4,245

4,751

-10.7%

Brazil

752

1,054

-28.7%

2,910

5,009

-41.9%

China
(incl. Hong Kong)

46,166

49,576

-6.9%

154,873

189,116

-18.1%