Concept vehicles are used in the auto industry to gauge public reaction and acceptance of future designs and technologies. That being said, what an introduction the Ford Atlas Concept had when it was unveiled at the Detroit Auto Show in January! A live rock band mashed the tunes as a team of contractors welded and pounded the construction backdrop – while the mighty Atlas Concept truck was lowered onto the stage. If you missed it, check out the video:


First Impressions Cause Twitter Shock

The arrival of the Atlas Concept lit up the Twitter feeds of those in attendance at the North American International Auto Show (NAIAS), and made quite an impression in the Ford Canada community. Some even heralded the concept for setting a new benchmark for all trucks.

Here are some tweets from attendees at the unveiling:


Facebook Fans Loved the Atlas too

The Atlas Concept reveal also reverberated with our Facebook community, as our community managers were asked several times, “Where and when can I get one of those?”

To date, fans have left 3,067 likes, 328 Shares, and 1,076 Comments on our initial post about the truck on January 15, 2013.

Being a concept vehicle, it will not see production “as is,” but the Atlas did initiate real excitement that can be found in the comments surrounding our Facebook post, which you can check out here.

It’s clear to us that the Ford Atlas Concept has really impressed people, and set a new standard for what a truck can and should do. We’d love your feedback on the truck – leave us a comment to let us know your thoughts!