All-New 2011 Kia Sorento Takes Up Residence in the Big Apple


Compact CUV Lives Large On Times Square Billboard

IRVINE, Calif., December 3, 2009 Kia Motors America (KMA) is moving into one of the world’s highest profile advertising arenas New York City’s Times Square with a new billboard showcasing the all-new 2011 Kia Sorento CUV. The 60 foot by 40 foot advertisement, located at One Times Square at the intersection of Broadway and Seventh Avenue, is one of the first elements of the largest new product rollout in KMA’s history, and will introduce the first Kia vehicle built in the US with both US and foreign parts to more than more 500,000 people every day.

“From tourists and theatergoers to the New Year’s Eve ball drop, millions of people from all over the world will get their first glimpse of the all-new Sorento, the latest chapter in Kia’s design-led brand transformation,” said Michael Sprague, vice president of marketing, KMA. “Kia Motors’ U.S. marketshare is growing quickly, and establishing a presence in America’s most iconic advertising venue is a natural fit for the first Kia vehicle to be built on U.S. soil.”

In addition to the Times Square billboard, the all-new Sorento also is the “Official Vehicle of the NBA” for the current basketball season. The first vehicle to roll off the line at Kia Motors’ state-of-the-art manufacturing facility in West Point, Georgia, the new Sorento adopts Kia signature design cues and offers the U.S. market a well-equipped, well-appointed and versatile CUV suited perfectly for the time and a fun, dynamic generation of drivers.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 650 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share and more recently achieved its best quarter of sales ever in 2009. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site For media information, including photography, visit

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