Acura Automobiles: Let Your (Sub) Conscience be Your Guide: Acura Debuts ‘Mood Roads’ during Sundance Film Festival

  • Acura ‘Mood Roads’ knowledge takes Festival attendees on a first-of-its-kind practical tour tranquil by 30 emotional, cognitive and earthy inputs
  • Acura earnings as Presenting Sponsor and Official Vehicle for a seventh year with new Festival Village on Main Street in Park City Jan. 20-28


TORRANCE, Calif., Jan. 18, 2017 – Marking a seventh year as Presenting Sponsor and Official Vehicle of a Sundance Film Festival, Acura earnings to Park City, Utah with Acura Mood Roads, a new, first-of-its-kind immersive practical tour desirous by a brand’s signature opening technologies that conclude a disdainful Acura pushing experience. Housed during a new Festival Village presented by Acura, regulating Jan. 20-28 during a Sundance Film Festival, Mood Roads offers attendees a full-sensory practical pushing experience, regulating brainwave record to daub into 30 of a driver’s emotional, cognitive and earthy inputs to emanate a singular sourroundings with landscape, tone and song changing in genuine time to simulate a driver’s moods. 

In further to Mood Roads, a Festival Village presented by Acura will offer mixed opening technology-themed installations, a space where Festival-goers can recharge and relax along Main Street while portion as a plcae for film press junkets.  

Acura Mood Roads
Merging record in a first-of-its kind application, Acura Mood Roads is designed to showcase a romantic elements of a practical expostulate knowledge regulating bio-sensory feedback symbolizing Acura’s Precision Crafted Performance DNA. The Mood Roads experience is desirous by Acura’s acclaimed Sport Hybrid Super Handling All-Wheel Drive™ (SH-AWD®), a automaker’s disdainful record that uses a 3 electric motors to emanate a pushing knowledge like no other, with well-developed handling, acceleration response and braking opening in multiple with high fuel efficiency. To knowledge Acura Mood Roads, guest will enter a round suit simulator versed with a opening driver’s chair and 30 biometric sensors, measuring 24 formation points including a user’s brainwaves, heartbeat and facial expressions. Once buckled in, guest will embark on a tour customized in genuine time as landscape, color, song and speed all change formed on a driver’s mood as interpreted by a biometric sensors.

Acura Mood Roads takes any guest down a practical highway in an epitome environment, bringing to life a road’s curves, twists and turns by a suit simulator, all responding in real-time to a driver’s emotional, cognitive and earthy inputs. The visible tour is noticed by a motorist as a vast projection on a inside of a Mood Roads sphere, accompanied by song privately stoical for incompatible practice and other sound effects desirous by Acura vehicles, including a NSX supercar. Acura’s Mood Roads is a rarely personal 90-second tour with no dual practice being identical.

“The Sundance Film Festival is both a height for groundbreaking filmmaking and a showcase of innovative film technology, and a Acura Mood Roads knowledge offers a tech-minded assembly a singular merging of automotive and practical record they have never gifted before,” pronounced Jon Ikeda, clamp boss ubiquitous manager of Acura.

Festival Village Presented by Acura  
The immersive knowledge for guest who check into a Festival Village Presented by Acura starts with signing-up for a tradition branded RFID wristband, that enables attendees to check-in via a village, constraint sharable amicable calm and perspective a 2017 Acura NSX on display.

The Festival Village also will offer a space for guest to relax, recharge and try additional engagements designed to showcase Acura’s opening and Sport Hybrid SH-AWD® technology. Within a loll is a Virtual Reality Pod that puts a guest behind a circle permitting them to knowledge a energy and opening of a all-new Acura NSX. Also on arrangement is a full-size NSX ice sculpture finish with embedded LED lighting to prominence pivotal facilities of a new Sport Hybrid SH-AWD® technology.

Celebrity guest that revisit a Acura Studio will pointer a hood of an NSX mounted in a press trip space to advantage a Pediatric Brain Tumor Foundation.

Outdoors, guest can knowledge performances on a Acura Stage and in a afternoon suffer nominal sips and snacks.

The Festival Village Presented by Acura will be open to a open Jan 20 – 28, daily from 11am – 6pm. (hours are theme to change due to special events). 

About Acura
Acura is a heading automotive oppulance nameplate that delivers Precision Crafted Performance, an strange proceed to record and pattern that creates a new pushing experience. On Mar 27, 2016, Acura distinguished a 30th anniversary of a launch as a initial oppulance nameplate from a Japanese automaker.

The Acura lineup facilities 6 particular models – a RLX premium, oppulance sedan, a TLX opening oppulance sedan, a ILX competition sedan, a 5-passenger RDX oppulance crossover SUV, and a seven-passenger Acura MDX, America’s all-time best-selling three-row oppulance SUV. This spring, Acura launched a next-generation, electrified NSX supercar as a new and apex countenance of Acura Precision Crafted Performance.

For More Information
Consumer information is accessible during To join a Acura village on Facebook, revisit Additional media information including pricing, facilities and high-resolution photography is accessible during


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