Acura Automobiles: American Honda Enhances Marketing Efficiencies with New Digital Agency for Automobile Business

  • New extended digital capabilities safeguard creation and allege competitiveness in elaborating online landscape

In an prolongation of a multi-agency automotive promotion structure it instituted in Apr 2013, American Honda now announced that it has comparison Razorfish as a new digital group for both a Honda and Acura brands to serve raise selling creation and efficiency. Razorfish will work collaboratively with code artistic agencies RPA and Mullen to rise digital platforms and support activities opposite Honda and Acura online properties.

The new digital group assignment for Razorfish is a outcome of a scarcely 8-month examination routine designed to allege American Honda’s competitiveness in a elaborating online landscape.

Under a new digital selling structure, RPA will continue to be obliged for all consumer-facing calm associated to normal and digital promotion along with amicable media support as a artistic group for a Honda brand. Mullen, allocated a group of record for Acura in Apr 2013, will continue to be obliged for all consumer-facing calm associated to normal and digital promotion as a artistic group for a Acura brand.

Razorfish will work together with both artistic agencies to optimize a code and consumer-facing websites while progressing a eccentric code characteristics of any site. Additionally, Razorfish will be obliged for both Honda and Acura owners websites and amicable media support for Acura.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American automobile buyers by approximately 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Accord, Crosstour, Civic, Fit, CR-Z and Insight along with a Pilot, and CR-V sport-utility vehicles and a Odyssey minivan.

Honda has a top code fuel economy1 and a longest-lasting cars2 of any mainstream automotive code in America, and some-more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.

Honda has been producing automobiles in America for some-more than 30 years and now operates 16 vital production comforts in North America. In 2013, some-more than 94 percent of all Honda vehicles sole in U.S. were done in North America, regulating domestic and globally sourced parts.
1 Based on indication year 2012 fuel economy information from a U.S. Environmental Protection Agency and a report: “Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013.”
2 Longevity formed on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.

About Acura
Acura offers a full line of technologically-advanced opening oppulance vehicles by a network of approximately 270 U.S. Acura dealers. The Acura lineup comforts 5 particular models – a RLX oppulance flagship sedan, a TLX opening oppulance sedan, a ILX gateway oppulance sedan, a 5-passenger RDX oppulance crossover SUV, and a 7-passenger Acura MDX, America’s all-time best-selling three-row oppulance SUV. Acura’s product lineup was recently famous by for a third uninterrupted year as heading all oppulance brands in defended value after 5 years of ownership. More than 90 percent of a Acura vehicles sole in America are constructed during a company’s production comforts in America, regulating domestic and globally sourced parts.

# # #