Acura has kicked off a multi-city cross-country tour called “Driven by Passion” to showcase the automaker’s new flagship luxury-performance sedan, the 2014 Acura RLX. The new experiential marketing campaign will occur alongside local cultural events in busy city-center locations while supporting local organizations and philanthropic causes along the way.
The tour began at the Palm Springs Fine Art Fair earlier this winter, and will make stops at cultural events around the country. Acura’s “Driven by Passion” events will offer guests an immersive ride drive opportunity – the chance to take a personalized test drive of the all-new Acura RLX. The tour will culminate this spring in Chicago. (Full tour schedule is listed at http://www.acura.com/Engagements)
The “Driven by Passion” tour is open to the public, and events in each designated city are intended to draw the attention of passersby. Guests in attendance will have access to Acura product specialists, receive information on Acura products and learn about the local and regional organizations supported in conjunction with the tour. Organizations supported by the “Driven by Passion” tour have been selected to reflect cultural passion points of each tour stop, embodying the luxury, prestige and excitement of the Acura brand.
The all-new 2014 RLX is Acura’s flagship luxury sedan and features signature Acura technologies, including an all-new 310‑horsepower i-VTEC® direct-injection V-6 engine, Precision All-Wheel Steer™ (P‑AWS), Jewel Eye™ LED headlights and the next generation of the AcuraLink® connected car system.
On sale later this year, the Acura RLX Sport Hybrid SH-AWD luxury-performance sedan is the first vehicle to deploy Acura’s new 3‑motor hybrid powertrain technology, delivering 377 total system horsepower. The Sport Hybrid system combines a highly efficient, direct-injected V-6 engine with an all-new, Acura-designed 7-speed dual clutch transmission (DCT) with built-in electric motor and an electrically powered variant of Acura’s highly regarded torque-vectoring Super Handling All-Wheel Drive™ (SH-AWD®).
This advanced new hybrid powertrain delivers exhilarating driving performance with incredibly responsive power delivery, and precise, sure-footed handling performance. Supported by the instantaneous torque delivered by its high-output electric motors, the RLX Sport Hybrid delivers V-8 power and 4-cylinder fuel efficiency.
About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 275 dealers within the United States. The Acura lineup features six distinctive models including the RLX luxury flagship sedan, the TL performance luxury sedan, the TSX Sport Wagon and sedan, the ILX compact luxury sedan, the RDX luxury crossover SUV, and the all-new MDX luxury sport utility vehicle.
For More Information
Consumer information is available at http://www.acura.com/. To join the Acura community on Facebook, visit www.facebook.com/Acura. Additional media information including detailed pricing features and high-resolution photography of the 2014 Acura line is available at http://www.acuranews.com/.
More information about the RLX Driven by Passion Tour can be found at http://www.acura.com/Engagements.aspx?context=passion
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