Acura Automobiles: Acura Announces March 2012 Sales

Acura today announced March 2012 new-vehicle sales of 11,166 units, a decrease of 14.6 percent compared to March 2011 based on Daily Selling Rate* (DSR). Year-to-date sales posted 30,805 units, down 4.3 percent compared to 2011.

The TSX reported 3,355 units, up 15.1 percent and the TL 2,923 units, down 29.4 percent. Total car sales reported 6,316 units, down 13.0 percent versus March 2011. The MDX was Acura’s best selling model with 3,755 sales for the month, down 12.0 percent. Total truck sales tallied 4,850 units, a decrease of 16.6 percent.

*The Daily Selling Rate (DSR) is calculated with 28 selling days for March 2012 and 27 selling days for March 2011.
**Year-to-date sales based are on 77 days for 2012 and 75 days for 2011.

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