A few weeks after sponsoring a Tour de France, ŠKODA AUTO once again shows good support during a distinguished general cycling event. It is a fourth time that a Czech manufacturer has been a central unite of a mythological Spanish cycling debate (La Vuelta). The concentration of ŠKODA’s impasse is a sustenance of 60 vehicles. In addition, a code is also concerned in a far-reaching operation of communication activity around a Vuelta event.
The Spanish debate ranks among a ‘Grand Tours’ of cycling and is deliberate to be, after a Tour de France and a Giro d’Italia, a many critical theatre foe in a world. It starts on a 23rd Aug with a group time trials holding place in a Andalusian city of Jerez de la Frontera. The three-week cycling debate ends on a 14th Sep with a final sold time hearing during a eventuality site of Santiago de Compostella.
“Our extensive and manifest joining to cycling strengthens a picture and a inflection of a ŠKODA brand,” says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “For several years now, with both a Tour de France and a Vuelta, ŠKODA has upheld dual mythological and world-renowned sporting events and as a outcome has achieved a high turn of general recognition. As a manufacturer whose beginnings came from a prolongation of bicycles, cycling is a foe that is generally tighten to a hearts,” states Eichhorn.
At a commencement of Mar 2014, ŠKODA extended a sponsorship of La Vuelta and a Tour de France for another 5 years, renewing it adult to 2018. The agreement also covers other general cycling events.
Once again, ŠKODA has supposing a clever automobile swift for this cycling foe in Spain. Over a subsequent 3 weeks, a sum of 60 vehicles from Czech Republic – essentially ŠKODA Octavia Combis (1) and ŠKODA Superbs (2) – will be used around a time as chaperon vehicles. Since a start of a ŠKODA sponsorship in 2011, all organisers and participants of a Spanish debate have been means to count on a one hundred per cent arguable ŠKODA fleet. At a Vuelta, a vehicles cover approximately half a million kilometres. In total, over a final 4 years, a cars have been used for around dual million kilometres – and all this though so many as one automatic failure.
ŠKODA accompanies a sponsorship of a Spanish cycling debate with a resources of communication activity. This includes a display during a ‘Parque Vuelta’ as good as promotion banners and signage along a track and during eye-catching points. Besides promotion in Spanish newspapers and magazines, sold courtesy is paid to electronic media. Amongst other things, a manufacturer has an online participation of La Vuelta during facebook.com/skoda-cycling. ŠKODA’s participation can also be seen during ‘WeLoveCycling.com’. The website www.skoda-radsport.de is an information height charity live reports, videos and brief summaries from a far-reaching universe of cycling. In addition, ŠKODA will have a possess blog. Spanish dealerships will also be closely concerned in La Vuelta on a informal level.
Besides ice hockey, cycling is a many critical post of ŠKODA’s sponsorship strategy. The manufacturer not usually promotes veteran tours though also pledge cycling. Amongst other things, ŠKODA is a categorical partner of a largest general towering bike eventuality ‘Kolo pro život’ (Cycling for Life). In Germany, a code also sponsors, and is a name behind, a ŠKODA velodrome in Cologne, a ŠKODA cycling debate in Frankfurt and a ŠKODA cycling foe in Dresden. ŠKODA is also a automobile partner of a ‘Garmin Velothon Berlin’, a ‘Vattenfall Cyclassics’ in Hamburg and a ‘Sparkassen Münsterland Giro’. In a UK, ŠKODA is a partner of ‘Ride London’.
The passion for cycling has been a tradition for ŠKODA. The company’s story began in 1895 with a prolongation of bicycles: Václav Laurin und Václav Klement founded a factory, underneath a name LK, for a prolongation of bicycles in Mladá Boleslav – it was around 10 years before a association expelled a initial car.
The Spanish debate is one of a 3 largest general theatre races and final year millions of vehement cycling fans took to a streets to watch a event. This year’s Vuelta will be promote worldwide to 190 countries and will constraint some 2.2 million viewers. In particular, a fantastic ‘mountain stages’ are among a best that general cycling has to offer. La Vuelta will underline hills climbs again this year. The 3.181 kilometre debate includes 13 towering and towering stages.
1) Octavia 2015 Combi: civic 8,4 – 3,8 l/100km, additional civic 5,7 – 3 l/100km,
total 6,7 – 3,2 l/100km, CO2 emissions total 156 – 85 g/km,
CO2 potency category D – A+,
civic 4,5 kg/100km, additional civic 2,9 kg/100km, total 3,5 kg/100km
2) Superb 2015: civic 13,1 – 5,2 l/100km, additional civic 7,1 – 3,6 l/100km,
total 9,4 – 4,2 l/100km, CO2 emissions total 217 – 109 g/km,
CO2 potency category F – A