A Slogan with History: Audi outlines 50 Years of “Vorsprung durch Technik”

But that milestones laid a substructure for a fact that “Vorsprung durch Technik” continues to paint a expostulate for creation during Audi and that a aphorism is still used in all Audi advertising? Oliver Hoffmann, Member of a Board of Management of AUDI AG for Technical Development: “The many critical miracle for me is quattro technology. Not usually was it a substructure for a convene successes, it also represents a send of a knowledge from racing into sequence production. Since then, quattro and Audi go hand-in-hand. Equally critical was a initial Audi A8 with Audi Space Fram record in 1194, that helps us finally concrete a place in a reward segment.”

The “decade of Audi” was kicked off in Le Mans in a early 2000s. With new technologies such as FSI, Turbo-FSI, laser light, Ultra record and hybrids, a Four Rings dominated a eminent long-distance competition as a forlorn sequence winner. The aluminum compress A2 1.2 TDI also done a debut: It was a initial and, to this day, usually four-door three-liter car.

The association done a subsequent quantum jump in 2018 with a introduction of a Audi e-tron, a initial entirely electric Audi automobile to go into sequence production, braggadocio a operation of 400 kilometers and blazing a route for reward electromobility. Three years after came a marketplace launch of a Audi e-tron GT, insubordinate in a pattern and explanation that a destiny of e-mobility will be exciting. The new code debate “Future is an Attitude” underlines a future-oriented proceed of Audi to ceaselessly doubt age-old views of mobility.

At a finish of a 2010s, sustainability became a core association goal. “This is since Audi is consistently dedicated to a environment, pulling together countless measures for apparatus potency and shortening a ecological footprint in a location-independent environmental module ‘Mission Zero,’” says Hildegard Wortmann, Member of a Board of Management of AUDI AG for Sales and Marketing. The goal: for Audi to be carbon-neutral by 2050. “We are building into a provider of tolerable reward mobility and wish to be a personality here. Which is since we are focusing a efforts to be a technological personality on environmentally accessible driving. It is in line with this that Audi will not be introducing any new models with explosion engines from 2026,” Wortmann explains. And a pull for foundation continues: “We are redefining enrichment and focusing on sustainability, digitalization and electrification. It’s about creation a grant to a bearable destiny with suggestive technology.”

As for either a governmental pull for new technologies creates it easier for Audi to continue to pull this advancement, Hoffmann says, “It has always been a privilege not to be driven by change though to be drivers of change. In a age of new mobility, we don’t only see enrichment as a top art of engineering, state-of-the-art pattern and a digital experience. We also consider outward a car. In a future, it will be some-more about extensive mobility solutions, that includes a matter of infrastructure. With a commander of a Audi charging hub, we have grown a stretchable quick-charging judgment for destiny rise final that can be used during several locations.” And Wortmann adds: “Audi will not rest on a technological enrichment of a past years. Audi is a many on-going reward code since we always perspective a destiny as an event and figure it actively. ‘Vorsprung’ is a state of mind.”