In Fall 2011, the German premium manufacturer unveiled the new Audi Q3 in the Middle Kingdom. The Audi Q3 Trans China Tour, spanning over 5,700 kilometers along China’s East Coast, finished in Shenzhen. The panel of judges praised Audi’s approach, saying that the 160 participants experienced a world of contrasts and thus the advantages of this compact SUV during their journey. People in China also had opportunities, the judges added, to take a close look at the new Audi Q3 and experience it firsthand.
The Adam and Eve Awards are some of the most renowned honors of their kind. They are presented in 13 categories by a German association: FAMAB (Verband Direkte Wirtschaftskommunikation). The Audi Pavilion at the Autostadt in Wolfsburg took first place in the Brand Worlds category. And The Audi Ring at the 2011 IAA was honored in the category of ‘Trade-Fair Stands Larger Than 1,500 Square Meters’.