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• Interactive versions of the Annual Report 2012 and the Navigator
On the occasion of its Annual Media Conference on March 14, 2013, the Volkswagen Group is publishing its latest Annual Report and the “Navigator” facts and figures brochure as separate interactive apps. These digital apps provide users with direct access to information plus a range of interactive features about the Volkswagen Group world which can be downloaded to mobile devices.
The magazine section of the award winning and much acclaimed Volkswagen Aktiengesellschaft Annual Report contains stories from the Group world under the motto of “Experience D(r)iversity”. The iPad app, which is available as a free download from the Apple App Store, transforms the magazine into a multi-media experience: Films, sounds, picture galleries and animations complement the journalistic articles on brands, markets and vehicles. The financial section specially optimized for the iPad features user-friendly navigation that facilitates retrieval of key performance data and information. The app is available in English and German. 3st kommunikation in Mainz is responsible for the creative work.
“For Volkswagen, digital applications play a very important role in corporate communications” says Stephan Grühsem, General Representative of Volkswagen AG, Head of Group Communications, External Relations and Investor Relations. “Our Group publications do not just make fascinating reading, but can be transformed into a holistic experience through moving images, authentic sound bites and interactive elements. This gives them an entirely new quality”.
The Volkswagen Navigator, a compendium of key facts and figures on the Group, is available as an app for the first time at this year’s Annual Media Conference. One highlight of this interactive version available for tablets and desktops is a world map presenting the Group, its sites, brands and models to the user. The Navigator app can be downloaded from http://navigator.volkswagenag.com. The AKQA agency in Berlin holds responsibility for the Navigator app budget.
Note: This text and images are available from www.volkswagen-media-services.com. You can get an impression of the Volkswagen Annual Report app on http://vw-ar-app-2012.3st.de.