With the recent introduction of the 2012 Accent, Hyundai is making it easier for first-time car buyers to purchase an affordable, value-rich vehicle. Hyundai is continuing to offer industry-leading value to consumers with the renewal of its partnership with Motozuma. Motozuma.com is a free social savings website where consumers can save money to be used for a down payment on a new vehicle purchase. Motozuma users can save their own money or money they are gifted by family and friends.
Hyundai will continue to offer a dollar-for-dollar matching incentive up to $500 for a consumer that buys a new 2011 2012 Hyundai using their Motozuma account funds as a down payment. Hyundai matches the dollars and Motozuma acts as the facilitator of the down payment at the dealership.
We are very excited to have Hyundai as a partner for a second year, said John Morgan, president, Motozuma. Their great vehicle lineup has been a perfect fit for our Motozuma savers, many of whom have made their first vehicle purchase a Hyundai. The partnership has been a true win-win by creating value for Motozuma users and providing Hyundai access to future car buyers. We look forward to helping more people save for, and save on, their next vehicle purchase.
Motozuma users are primarily younger, first-time car buyers. The site provides them with valuable educational and online tools to help them through the car buying process. Users can select the Hyundai they are saving for, create a profile, set a goal, and send e-cards to their friends and family to solicit social giving.
We are excited to help new car buyers purchase the Hyundai vehicle on their wish list, said Dave Zuchowski, executive vice president, National Sales, Hyundai Motor America. First-time buyers are savvier and smarter than ever and Hyundai is proud to offer them an impressive line-up of fuel-efficient, affordable, and stylish cars.