Munich/Milan. The trade fair stand at this year’s
EICMA from 5 to 10 November 2019 will be as exciting as never before
thanks to the new BMW Motorrad brand presentation. “Make Life A Ride”
– the BMW Motorrad motto, which makes motorcycling an attitude to life
and turns it into a unique and unifying experience, really comes alive
here in many different ways. More than ever before, the trade fair
stand becomes a place for people to meet and interact, a lively forum
revolving around the topic of BMW Motorrad.
Four exciting world premieres as well as additional product
highlights and the BMW Motorrad rider equipment for the upcoming
season will be presented. All new products will be presented on
Tuesday, 5 November 2019 at a press conference from 10:00 to
10:20 am in hall 13 at the BMW Motorrad stand.
There is also the opportunity to learn more about BMW Motorrad’s
involvement in Motorsport (at 2:00 pm) and the Heritage segment (at
3:30 pm) at the BMW Motorrad stand.
The world of BMW Motorrad on 1.000 sqm.
The prominently placed stage is placed at the centre
of the completely redesigned and distinctively modern stand. This
stage is where the press conference and a varied program takes place.
The program covers the entire duration of the motorcycle exhibition.
Across from the stage is a generously sized platform, which invites
visitors to stay, relax and listen. They can also find out about all
the models using the touchpads which have been installed there.
Motorcycles, worlds of experience as well as other BMW Motorrad
related topics are arranged diagonally across the stand in separate
topic isles resulting in a harmonious overall whole. Another novelty
is the integrated shop, which offers a selection of new lifestyle items.
The new trade fair concept is open and inviting, allowing visiting
motorcycle enthusiasts and BMW Motorrad experts to talk and exchange
ideas. The aim is to make the visit to the motorcycle exhibition as
well as the brand more approachable, interactive and
experience-oriented for everyone.
If you cannot make it to the EICMA, you can also live-stream all the
action such as the BMW Motorrad press conference via the official BMW
Motorrad Facebook page: https://www.facebook.com/BMWMotorrad.
Press material on BMW motorcycles, product highlights and BMW
Motorrad rider equipment will be provided after the press conference
in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Antonia Cecchetti, Communications BMW Motorrad
Tel.:
+49 89
382-60757,
Antonia.Cecchetti@bmw.de
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Tel.:
+49 89 382
-57505,
Tim.Diehl-Thiele@bmw.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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