Kia Motors America Announces April Sales

IRVINE, Calif., May 3, 2010 Kia Motors America (KMA) today announced April sales of 30,036 units sold, a 17.3-percent increase over the same period last year. Year-to-date sales are up 12.9-percent with the all-new Sorento CUV topping the list as Kias best-selling vehicle, continuing its run of impressive sales results since arriving in dealerships in early January. As the brands first vehicle to be assembled¹ in the U.S., the Sorento posted sales of 8,486 units. Other top-selling models include the recent Insurance Institute for Highway Safety Top Safety Pick Forte compact and the highly personalizable Soul, achieving 5,807 and 5,223 units sold, respectively.

Kia Motors exceptional sales results in April follow our best first quarter in company history and reflect how consumers are noticing the brands quality products with unparalleled design like the all-new Sorento, said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). With three all-new vehicle models on the horizon this year, including Sportage, Forte five-door and Optima, the company stands to continue its momentum in 2010.

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brands continued gains in U.S. market share. With two new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as UVO powered by Microsoft¹ infotainment system (to be available in select Kia models in the U.S. beginning in summer 2010).

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline The Power to Surprise.

Kia Motors America is the Official Automotive Partner of the NBA. Information about Kia Motors America and its full vehicle line-up is available at its Web site www.kia.com. For media information, including photography, visit www.kiamedia.com.

MONTH OF APRIL
YEAR-TO-DATE
Model
2010
2009
2010
2009
Rio
3,020
3,383
9,598

7,594
Spectra
40
7,165

188
22,170
Forte
5,807
n/a

18,701
n/a
Optima
2,912
2,141

12,178
8,736
Amanti
23
671

120
2,978
Sportage
1,738
2,084

5,002
11,458
Sorento
43
2,410

734
12,846
MY’11 Sorento
8,486
n/a

33,247
n/a
Sedona
1,574
2,488

5,971
15,695
Rondo
685
1,538

2,438
6,841
Borrego
485
498

2,481
1,673
Soul
5,223
3,228

16,074
4,508
Total
30,036
25,606

106,732
94,499

^{1 Kia vehicles assembled at the Kia U.S. plant are assembled in the U.S. from U.S. and globally-sourced parts.
2 Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.}