Deliveries up 5.8%: 178,910 units worldwide
Increases achieved in all major sales regions
Solid growth in Group’s two biggest markets: China and USA
Monthly BMW brand sales increase 5.1% to 155,328
Record MINI sales in February: up 10.8% with 23,319 deliveries
BMW Group electrified vehicle sales +43.9% in February: 7,906 units
Electrified sales total 15,041 in year-to-date, an increase of 40.2%
Year-to-date BMW Group sales up 4.8% to 348,459 vehicles
Munich. Once again, sales at the BMW
Group have achieved new heights with total sales in February
up 5.8% (178,910). So far this year, a total of 348,459 BMW, MINI and
Rolls-Royce vehicles have been delivered to customers around the
world, which is an increase of 4.8% on the same period last year. Both
figures represent new all-time sales records.
“The BMW brand achieved a solid sales increase of 5.1% in February,
with all major sales regions making a positive contribution to this
result,” said Pieter Nota, Member of the Board of
Management of BMW AG, responsible for Sales and Brand BMW. “This is a
big year for our popular X models: the all-new BMW X2 is just arriving
in showrooms and at the motor show in Geneva last week, we premiered
the new X4. Together with the BMW X3, which will see significantly
increased availability in the second half of the year, I’m sure our X
family will continue to be an important growth driver in the coming
months. Another significant growth area is electro-mobility: with a
year-to-date sales increase of over 40%, momentum is clearly building
strongly for our electrified vehicles,” Nota continued.
The BMW Group is targeting sales of at least 140,000
electrified models in 2018 and is well on track to
achieving that, with global sales of these innovative vehicles
totalling 15,041 in the first two months of the year, an increase of
40.2% compared with the same period last year. In the USA, which is
the company’s largest single market for electrified vehicles, 7.3% of
total BMW Group sales in February were electrified, with a total of
1,936 BMW i, BMW iPerformance and MINI Electric vehicles delivered to
customers. In Scandinavia, a quarter of all BMW Group vehicles sold in
February were electrified.
The BMW Group has long focussed on improving the fuel-efficiency of
its vehicles and last year once again achieved a reduction in its
overall new-car European (EU28) fleet CO2 emissions. The reduction in
2017 of a further 2g/km means that CO2 emissions from the BMW Group’s
new-car fleet in Europe (EU28) is now 122g/km. Since 1995, the average
CO2 emissions for new BMW Group vehicles sold in Europe has fallen by
more than 42%.
February saw solid growth in global BMW brand sales,
which grew by 5.1% to total 155,328. In the first two months of the
year, the brand’s sales increased by 4.3% to total 303,738 vehicles
delivered worldwide. These new record figures can be attributed to
increased sales in all major sales regions. A range of models
contributed to growth in the year-to-date, including the BMW 1 Series
(31,775 / +33.2%), the BMW X1 (48,159 / +22.5%) and the BMW 5 Series
(55,344 / +13.6%).
The MINI brand achieved double-digit global sales
growth of 10.8% in February, with the delivery of 23,319 vehicles to
customers. The MINI Countryman continues to be the brand’s strongest
growth driver, with sales in the first two months of the year
totalling 12,687, more than twice what they were in the same period
last year. Around 13% of MINI Countryman customers choose to buy the
plug-in hybrid version of the car.
BMW Motorrad sales also continued their steady growth
with sales in the month up 3.1% to 10,172. In the first two months of
the year, a total of 18,627 BMW Motorrad customers took delivery of a
new motorcycle or maxi-scooter, an increase of 7.2% compared to the
same period last year.
BMW MINI sales in the regions/markets at a glance
All three major sales regions contributed to the BMW Group’s increase
in sales, with Mainland China and the USA the two main growth drivers.
*Provisional registration figures
BMW Group sales in/ytd February 2018 at a glance
*BMW i, BMW iPerformance, MINI Electric
If you have any queries, please contact:
Corporate Communications
Emma Begley, Business and Finance Communications
emma.begley@bmwgroup.com, Telephone: +49 89 382 72200
Glenn Schmidt, Head of Business and Finance Communications
glenn.schmidt@bmwgroup.com,
Telephone: +49 89 382-24544
Media website: www.press.bmwgroup.com
Email: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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