Hyundai Motor America President and Chief Executive Officer John Krafcik today announced that Chris Perry has been named Vice President of Marketing for the company.
Perry will be responsible for all Hyundai marketing communications and brand development in the United States. He will report to John Krafcik.
Perry, with 25 years of leadership in key marketing and brand strategy positions in the industry, has been Director of Marketing Communications at Hyundai since 2007. In this position, Chris Perry led the teams which developed and implemented Hyundais consumer-focused, award-winning marketing programs, resulting in Hyundais recognition as Marketer of the Year from AdAge last year.
Chris Perry is a passionate and talented marketing innovator who leads with a rare combination of consumer-focus, creativity, and teamwork, said John Krafcik, Hyundai Motor Americas president and CEO. During his ten years at Hyundai, Chris has moved from doing great brand planning and positioning work to delivering our big voices in big places media strategy and groundbreaking creative, all the while building strong relationships with his agencies and colleagues. Nobody knows the Hyundai brand and our target customer better than Chris Perry, and no one is better equipped to take this growing brand to the next level.
Perry has been with Hyundai since May 2000. Prior to joining Hyundai, Perry worked in strategic planning and advertising for Isuzu, and held marketing positions at the Della Femina McNamee agency. Prior to that he worked at the consulting firm Diagnostic Research.
Perry received a Bachelors of Science in Marketing from California State University Northridge. He lives with his wife and two children in Irvine, Calif.