New York/Munich. As a partner of Frieze New York
international art fair for the fifth consecutive year, the BMW Group
is pleased once again to present Frieze Sounds – an experiential sound
installation program – both in the BMW 7 Series VIP shuttle service
and in the BMW 7 Series lounge, new to the fair this year. BMW will
also host two art and design talks at Soho House, as part of the
fair’s programmed events. Frieze New York will be held on Manhattan’s
Randall Island from May 5 to 8, 2016.
Curated by Cecilia Alemani, Frieze Sounds expands the fair’s artistic
scope by activating the visitor’s experience through sound. This
year’s program features three specially commissioned audio works by
artists Giorgio Andreotta Calò, in collaboration with MADRIEMA, GCC
and Liz Magic Laser. In addition to listening in BMW VIP shuttles,
visitors will also experience the sound works at a listening station
inside Frieze’s Reading Room, as well as in the BMW 7 Series lounge.
The works are also accessible online at friezeprojectsny.org.
“The BMW 7 Series VIP shuttle service will act as an extension of the
Frieze New York experience by showcasing the Frieze Sounds program for
guests as they ride to and from the fair,” said Ludwig Willisch,
President and CEO of BMW of North America. “The luxurious interior and
relaxing environment inside our all-new 7 Series provides the ideal
setting for listening to these wonderful installations.”
BMW will also host two art and design talks as part of its ongoing
partnership with Soho House. On May 3, illustrator Nicholas Blechman
will speak with Rob Giampietro, current Creative Lead for Google
Design NY, on graphic design in the digital age. On May 7, BMW
explores the field of design with a conversation between Sir Russell
Coutts, CEO of the America’s Cup Event Authority, and Laurenz
Schaffer, President of Designworks, about how design affects performance.
As one of the most important fairs of contemporary art worldwide,
Frieze New York presents over 190 leading international galleries
annually. BMW has been a partner of Frieze London since 2004, and in
2012, the partnership was extended to include Frieze New York.
Apart from Frieze, for more than a decade, BMW has been an active
partner of renowned international art fairs including Art Basel Hong
Kong, Miami and Basel, Berlin Gallery Weekend and TEFAF Maastricht. In
addition, the BMW Group is partner of internationally acclaimed
museums such as Tate Modern in London, publishes the “BMW Art Guide by
Independent Collectors” together with Independent Collectors and
focuses on promoting young art with initiatives such as the BMW Art
Journey or the Preis der Nationalgalerie.
About BMW Group’s Cultural Commitment
For almost 50 years now, the BMW Group has initiated and engaged in
over 100 cultural cooperations worldwide. The company places the main
focus of its long-term commitment on contemporary and modern art,
classical music and jazz as well as architecture and design. In 1972,
three large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW.
Currently, female artist Cao Fei from China and American John
Baldessari are creating the next two vehicles for the BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
Journey and the “Opera for All” concerts in Berlin, Munich and London,
the company also partners with leading museums and art fairs as well
as orchestras and opera houses around the world. The BMW Group takes
absolute creative freedom in all its cultural activities – as this
initiative is as essential for producing groundbreaking artistic work
as it is for major innovations in a successful business.
For further questions please contact:
Dr Thomas Girst
BMW Group Corporate and Intergovernmental Affairs
Head of Cultural Engagement
Telephone: +49-89-382-24753
Leonie Laskowski
BMW Group Corporate and Intergovernmental Affairs
Cultural Engagement
Telephone: +49-89-382-45382
Phil DiIanni
BMW of North America
Manager, Corporate Communications
Telephone: +1-201-571-5660
www.press.bmwgroup.com
Email: presse@bmw.de
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 30 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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