2014 FIFA WORLD CUP

#BecauseFutbol Cracks a Social Media Code, Successfully Dominating Automotive Share of Voice, Brand Awareness and Driving Sonata Purchase Intent

FOUNTAIN VALLEY, Calif., Aug. 14, 2014 – With dual elementary difference – #BecauseFutbol, Hyundai connected with fans and paid loyalty to what being a loyal soccer fan unequivocally means. Hyundai distinguished fan passion, embraced a romantic adore of a diversion and desirous fans with a #BecauseFutbol rallying cry. Social review and rendezvous rates were by a roof:

  • #BecauseFutbol

    • Ranks #1 in SOV in a Automotive Category of World Cup branded hashtags
    •               #2 among all World Cup branded hashtags (in World Cup conversations)

  • 117,965 mentions globally
  • 437 million impressions on Twitter
  • 9.8% rendezvous rate – leading Twitter’s automobile benchmark of 1-2%
  • 66,827 tags of photos on Instagram

  • BecauseFutbol.com

    • 30,385 supporters on Tumblr
    • 25.7 million impressions
    • 503,293 engagements
    • 176 strange pieces of calm created

The increasing amicable gibberish around #BecauseFutbol translated to new highs on Hyundai.com and dealership websites. Shopping information reveals:

  • 2015 Sonata indication pages on Hyundai.com increasing 86%
  • Hyundai play sites had a 140% spike in views of 2015 Sonatas in-inventory
  • Hyundai perceived a 303.7% boost in code recognition among World Cup fans

Please click here for some-more credentials on a BecauseFutbol debate or revisit www.becausefutbol.com to perspective Hyundai’s Tumblr page that will live on by a soccer off season.

*Data above measures trade from 6/9-7-13 (Twitter Analytics, Tumblr Analytics, Sysomos MAP)