COSTA MESA, Calif., June 20, 2012 – The 2012 Hyundai Veloster has been named one of the “10 Coolest New Cars Under $18,000” by Kelley Blue Book’s kbb.com. Editors of the trusted new- and used-car information resource applauded the three door coupe for its innovative technology and unique styling.

“Packed with a unique brand of versatility, innovative technology and left-field styling, the Hyundai Veloster challenges the status quo to a duel,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com. “The 3-door Veloster – one on the driver’s side, two on the other – is among the most distinctive cars available at any price.”

Two criteria, fun-to-drive and fun-to-own, are critical among the deciding factors of what the kbb.com editors freely admit is a very subjective “cool factor.” Each vehicle on the list is available for purchase at $18,000 or less, using Kelley Blue Book’s exclusive Fair Purchase Price as the yardstick. Kelley Blue Book’s Fair Purchase Price is the price consumers typically pay for a car, based on actual new-vehicle transactions and updated weekly for changing market conditions.

“We’re honored that kbb.com is recognizing the Veloster as one of the coolest new cars under $18,000,” said Scott Margason, director, Product Planning, Hyundai Motor America. “The Veloster offers great fuel economy, iconic design and advanced technology features all at an affordable price. It was definitely created with the cool factor in mind.”

As one of Hyundai’s first models to achieve 40 MPG, the Veloster delivers the functionality of a hatchback but style and sporty design of a coupe. The Veloster also features Hyundai’s Blue Link® telematics system and Pandora® internet radio with seven-inch touch-screen display.

For more information about kbb.com’s 2012 “10 Coolest New Cars Under $18,000,” please visit http://www.kbb.com/car-reviews-and-news/top-10/10-coolest-cars-under-18000-2012/.

KELLEY BLUE BOOK (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com provides consumer pricing and information on cars for sale, minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs. Kelley Blue Book’s kbb.com ranked highest in its category for brand equity and was named Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend® study.Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.

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