2011 Kia Optima Named to the "Ward’s 10 Best Interiors" List


All-New Midsize Sedan’s Upscale Interior Impresses Editors

  • Optima lauded for luxurious interior look and feel, along with well-priced packaging options
  • Kia midsize sedan offers the complete package of design, quality, convenience, comfort, safety features and overall value

IRVINE, Calif., April 11, 2011 – Continually praised for its head-turning exterior design, fun-to-drive performance, and long list of standard safety features, the all-new 2011 Kia Optima has been included as part of “Ward’s 10 Best Interiors” list. Kia’s midsize sedan was picked for being able to connect with midsize buyers in the U.S. with its upscale and aesthetically pleasing interior packaging, features and overall value. This prestigious accolade follows a slew of awards, including earning an overall five-star crash safety rating from the National Highway Traffic Safety Administration (NHTSA), being named a Consumer Guide Automotive “Best Buy,” a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS), an Edmunds’ InsideLine.com “Editors’ Most Wanted” and “Best New Model” by Kiplinger’s Personal Finance.

“This award is a direct reflection of Optima’s unbeatable combination of stunning design inside and out, as well as advanced technologies, comfort, convenience and overall value,” said Michael Sprague, vice president, marketing communications, Kia Motors America (KMA). “The Optima introduced stunning new design language to the Kia lineup, which will continue to evolve as Kia maintains its focus on world-class styling while also delivering outstanding performance and fuel efficiency in response to consumers’ needs and rising fuel prices.”

Ward’s editors evaluated a field of 51 vehicles that are either all-new or featured significantly upgraded interiors, ranging from utility vehicles, minivans and small cars to high-end premium sedans. Scores were tallied for each competing vehicle based on materials, ergonomics, safety, the human-machine interface, comfort, fit and finish, overall value and aesthetics, with a final list of 10 winners chosen.

About the 2011 Kia Optima

Available in three trims, LX, EX and SX, the 2011 Optima offers a wide array of convenience and luxury from the moment the doors open. The instrument panel is contoured toward the driver to suggest a cockpit feel with precise gauges and controls for an overall sport performance experience without sacrificing comfort or roominess. Paddle shifters behind the steering wheel convey that Optima is built for people who are passionate about cars. A high console with a short shifter adds to the cockpit perception while an available panoramic sunroof provides an open-air feeling. Offering occupants both space and comfort with a number of standard convenience features, the sedan’s chic cabin unifies with the exterior design by welcoming its passengers with lean and ergonomic seat design and effective storage throughout. Modern standard features such as a six-way adjustable driver’s seat with power lumbar support, illuminated vanity mirrors with a ticket holder and a trip computer further expand the cabin’s luxurious qualities.

In addition to offering a comfortable cabin, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS Satellite Radio capabilities and three months complimentary service1. Also standard on all trims are auxiliary and USB audio input jacks for connecting with MP3 players2 and Bluetooth3 wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones.

Currently available with two all-new and fuel-efficient engines, a 2.4-liter GDI four-cylinder, a 2.0-liter GDI turbo, a 2.4-liter hybrid engine will be available later this year, offering consumers even more impressive fuel economy.

Industry-Leading Warranty

The 2011 Optima is covered by Kia’s warranty program, which offers consumer protection at an exceptional value. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the vehicle coverage.

2011 Kia Motors America Product Line

Kia’s model year 2011 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the “Official Automotive Partner of the NBA.” In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its Web site www.kia.com. For media information, including photography, visit www.kiamedia.com.

1 SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries. SIRIUS Radio requires a subscription, sold separately after 3-month trial subscription included with vehicle purchase. Prices and programming are provided by SIRIUS and are subject to change. Subscriptions governed by SIRIUS Terms Conditions available at sirius.com. SIRIUS Radio U.S. service available only to those at least 18 years of age in the 48 contiguous United States, D.C. and Puerto Rico (with coverage limitations).
2 Optional Kia accessory cable required for iPod mobile digital device connectivity; both sold separately. iPod is a registered trademark of Apple, Inc.
3 The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and tradenames are those of their respective owners.

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