Hyundai’s all-new Sonata midsize sedan was AutoTrader.coms most-viewed vehicle in its class during the month of March. For the first time ever, Sonata surpassed competitors that include Honda Accord, Toyota Camry and Nissan Altima. AutoTrader.com recorded 16.5 million unique monthly visitors in March, the highest traffic the company had ever experienced.
Industry wide, traffic seems to be increasing and the Sonata is hitting showrooms at an ideal time to capitalize on renewed consumer interest in cars, said Scott Margason, director of product planning, Hyundai Motor America. Sonatas new design identity is drawing significant shopper attention, motivating and driving consumers to include it on their list when considering their next car purchase.
Hyundais all-new 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundais strong value proposition. The Sonata launched with a new Theta II 2.4-liter gasoline direct injection (GDI) engine and in-house six-speed automatic transmission. The vehicle offers class-leading fuel economy of 22 mpg city/35 mpg highway and 198 horsepower standard.
Hyundai also announced 2.0-liter Theta II turbocharged GDI four-cylinder engine and Sonata Hybrid models last week at the New York International Auto Show, rounding out an exciting new 2011 Sonata lineup.