FOUNTAIN VALLEY, Calif., Sept. 22, 2016 – Coming behind for a sixth year of college is a good thing for Hyundai, as a successful college football selling program earnings to bond with a ardent fans during a country’s tip football programs. The integrated #ThisIsLoyalty debate includes informal advertising, amicable media rendezvous and diversion day experiences.
The procedure is built around one of a things college football fans and Hyundai owners have in common: loyalty. Hyundai is a No. 1 automotive code in patron faithfulness for 7 years running, according to Brand Keys and only as honour runs low with college football fans, Hyundai owners uncover their faithfulness by shopping another Hyundai.
“Loyalty, passion and faithfulness are attributes we share closely with college football fans and we built that during Hyundai by essay to improved their knowledge with a vehicles and brand,” pronounced Dean Evans, CMO, Hyundai Motor America. “This procedure has been intensely successful during enchanting fans within a college football ecosystem, and as fans ourselves, we adore celebrating a passion that’s voiced any Saturday.”
Hyundai’s college football procedure will underline TV, print, radio and out-of-home and online ads that applaud a enlightenment of football fans. Furthermore, Hyundai will be hosting on-site activations during a 17 partner universities, in further to generating amicable media engagement.
#ThisIsLoyalty, a online prolongation of a campaign, is an invitation for college football fans to share pictures, posts and tweets that reflect their particular expressions of faithfulness on amicable media. Hyundai’s microsite HyundaiUSA.com/Loyalty will underline calm designed privately for college football fans.
- Show Your Loyalty – The digitally school-theme wrapped Sonatas and Tucsons are back, and wallpapers are accessible for any of Hyundai’s partner schools to download
- Pride Packs – This procedure allows fans to download tradition art cards for their propagandize to share on their possess amicable channels
- Signs of Loyalty – Wallpapers featuring several traditions and hand-signs from any propagandize are accessible for download.
The imitation member of a debate includes diversion day programs and fan guides, while a radio spots “Shared Loyalty,” “Every Game,” “No Words” and “Not Going Anywhere” pull a together between constant college football fans to Hyundai owners and their cars. The radio spots will atmosphere on internal coaches’ shows and diversion broadcasts. The out-of-home promotion consists of track LED ribbons and boards, and a online promotion will be stoical of digital banners on propagandize jaunty sites pushing trade to Hyundai.com. The artistic was grown by INNOCEAN USA.
On Game Days
Hyundai is partnering with 17 of college football’s many prestigious programs to move 113 diversion day events, activated by group Advantage International, to stadiums opposite a country. At 17 featured games, including a Iron Bowl (Auburn vs. Alabama), USC vs. Oregon and ancestral rivals Michigan vs. Ohio State, Hyundai will have a incomparable participation with a Hyundai FieldHouse. The Hyundai FieldHouse is 2,400 block feet of pregaming sky with TVs, loll seating and warn university celebrities, who will be signing autographs and connecting with fans.
The Hyundai FieldHouse will also give fans a event to check out a latest vehicles in Hyundai’s lineup and play fun tailgating games to win cobranded propagandize gear. Hyundai will also showcase an Ultimate Tailgate Vehicle, a Santa Fe mutated for any and all pre- and postgame celebrations, along with a all-new 2017 Elantra.
Tastemade’s The Grill Iron
Also returning is a rarely successful digital food and transport network Tastemade, that will fire episodes of The Grill Iron during 8 partner schools during a featured games. Jax Tranchida, horde of The Grill Iron, will group with a remarkable internal prepare in any part to prepare adult tailgate-inspired transport during a FieldHouse. The online array on Tastemade.com will underline new episodes during University of California, Los Angeles, Clemson, Auburn, Texas, South Carolina, Florida, Georgia and Ohio State.
The 17 partner schools embody Alabama, Arizona State, Auburn, Clemson, Florida, Florida State, Georgia, Michigan, Ohio State, Oregon, Penn State, South Carolina, Tennessee, Texas, University of California, Los Angeles, USC and Wisconsin. From a Swamp to a Big House to a Coliseum, fans from all opposite a republic will knowledge a faithfulness and passion that Hyundai breathes into a products. The media and sponsorship rights are managed by Learfield Sports (Penn State, Wisconsin), Fox Sports Net (USC), Pac-12 Sales (Arizona State) and IMG College (remaining 13 schools).
2016 Featured Game Schedule
* Denotes Tastemade activation
Hyundai Sun Bowl
To top off a season, Hyundai will continue a pretension sponsorship of a Hyundai Sun Bowl in El Paso, Texas. The Sun Bowl is a second-oldest college football play diversion in a republic and matches teams from a ACC and Pac-12 conferences. This year’s diversion will symbol a 83rd year of a Sun Bowl and is scheduled for live promote on CBS, Friday, Dec. 30, during 12 p.m. MT (2 p.m. ET).