The Exclusive North American Premiere of a BMW i8 MemphisStyle during Frieze Art Fair New York. BMW presents dual Art and Design Talks in partnership with SoHo House.

Munich/New York. The partnership between a BMW
Group and a Frieze New York art satisfactory will enter a sixth
uninterrupted year, when a satisfactory opens a gates on Manhattan’s Randall
Island from May 5 – 7, 2017. As partial of this year’s activities, and in
serve to providing VIP convey use in a swift of BMW 7 Series
vehicles, BMW will horde dual disdainful events in partnership with Soho
House – an Art Talk on May 3rd and a Design Talk on May
6th. Throughout Frieze week BMW will also acquire fair
visitors to a dedicated BMW Lounge that will showcase a new and
disdainful BMW i8 MemphisStyle, celebrating a North American premiere.  

The Memphis Group revolutionized a universe of pattern by being an
discord to functionalism and any blurb proof in a 1980s.
Founded in 1981 by Ettore Sottsass Jr., a group’s character was
provocative and desirous by movements like Art Deco with its
geometrical shapes and Pop Art with a splendid colors and Kitsch. The
BMW i8 MemphisStyle, thus, blazes in a colorful liughtness with
plane and straight lines along with tranquil patterns decorating
a surface. Those contrasts arrangement a pristine countenance of rebellion
and ransom from a firm standards of normal design. The BMW
i8 MemphisStyle was designed and constructed in team-work with Garage
Italia Customs. 

By doubt existent beliefs and designs and violation new
belligerent in form and function, both a Memphis Group and BMW i pursue
identical approaches. On May 4 from 5:00 -7:00 p.m. BMW will also horde a
review during a opening of a BMW Lounge on Memphis Design
entitled, “The Good, a Bad and a Ugly: Memphis Design Rocks.” Carl
Gustav Magnusson, industrial designer, and Dr. Thomas Girst, Head of
BMW Group Cultural Engagement, will take a demeanour during this singular project
and a tie between artistic intensity and a bravery and
hurdles of innovation. Just as Memphis has overturned all the
existent beliefs around a thought of “living”, a artist Roy
Lichtenstein revolutionized a bargain of art by his Comic
and Pop Art in a 1960s, that is transparent in a third BMW Art Car,
that Lichtenstein designed in 1977. The original, sealed BMW Art Car
Maquette by Roy Lichtenstein will also be on arrangement in a BMW Lounge. 

In serve to a on-fairground activities, BMW will horde dual talks
as partial of an ongoing partnership with Soho House. On May
3rd, Deana Lawson and Dashiell Manley, dual well-established
and desirous artists, will pronounce about a plea of “How to Make
it in a Art World”, moderated by Lynette Lee. On May 6th,
a artist and dignitary Daan Roosegarde, Jessica Lax of a Van Alen
Institute and Dr. Thomas Girst, Head of BMW Group Cultural Engagement,
will yield “A Journey into a Future” by giving an opinion about
destiny landscapes and designs. 

As one of a many critical fairs of contemporary art worldwide,
Frieze New York presents over 200 heading general galleries
annually. BMW has been a partner of Frieze London given 2004, and in
2012, a partnership was extended to embody Frieze New York. Apart
from Frieze, for some-more than a decade, BMW has been an active partner of
eminent general art fairs including Art Basel Hong Kong, Miami
and Basel, Gallery Weekend Berlin and TEFAF Maastricht. In addition,
a BMW Group is partner of internationally acclaimed museums such as
Tate Modern in London, publishes a “BMW Art Guide by Independent
Collectors” together with Independent Collectors and focuses on
compelling immature art with initiatives such as a BMW Art Journey or
a Preis der Nationalgalerie.


For serve questions greatfully contact:

Dr Thomas Girst

BMW Group Corporate and Intergovernmental Affairs

Head of Cultural Engagement

Telephone: +49-89-382-24753


Leonie Laskowski

BMW Group Corporate and Intergovernmental Affairs

Cultural Engagement

Telephone: +49-89-382-45382


Phil DiIanni

BMW of North America

Manager, Corporate Communications

Telephone: +1-201-571-5660

Email: [email protected] 


About BMW Group’s Cultural Commitment

For roughly 50 years now, a BMW Group has instituted and intent in
over 100 informative cooperations worldwide. The association places a main
concentration of a long-term joining on contemporary and complicated art,
exemplary song and jazz as good as pattern and design. In 1972,
3 large-scale paintings were combined by a artist Gerhard Richter
privately for a corridor of a BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and designer Zaha Hadid have co-operated with BMW.
Currently, womanlike artist Cao Fei from China and American John
Baldessari are formulating a subsequent dual vehicles for a BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, a BMW Art
Journey and a “Opera for All” concerts in Berlin, Munich and London,
a association also partners with heading museums and art fairs as well
as orchestras and show houses around a world. The BMW Group takes
extensive artistic leisure in all a informative activities – as this
beginning is as essential for producing groundbreaking artistic work
as it is for vital innovations in a successful business.

Further information:






The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 31 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.

In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.