Munich/Barcelona. The future of intelligent
driver-car connectivity is one of the key topics the BMW Group is
addressing at the Mobile World Congress 2017 event in Barcelona. The
next few years will see the advent of digital services that provide
total connectivity between users’ worlds – at home or out and about.
The vehicle itself is transformed into a smart device: intelligently
connected, seamlessly integrated and perfectly in tune with every
user’s personal requirements. Dieter May, Senior Vice President
Digital Services and Business Models at the BMW Group, will expand on
this further during a podium discussion on 28 February 2017.
The BMW Group is also using Mobile World Congress 2017 (taking place
on 27 February – 2 March) to highlight the shape of things to come for
autonomous parking. An active driving demonstration will feature a BMW
i3 parking itself using gesture control.
BMW Connected: maximum personalisation.
The BMW Connected service keeps BMW customers on time, in touch and
in control via multiple touchpoints, such as smartphone, smartwatch
and voice assistant. The features of the service, such as trip
planning and remote control functions, are focused on the user and
delivered in an intelligent, personalised form adapted to the user’s
context. The foundation of the service is the Open Mobility Cloud,
built on Microsoft Azure, which processes data from multiple sources
and presents the user with just the right information at just the
right time. Having been rolled out in Europe, the USA, China and other
key markets, the BMW Connected personal mobility assistant is now
available in 29 countries
The devices that can be linked to the vehicle using BMW Connected
currently include smartphones (iOS or Android), smart devices like the
Apple Watch and Samsung Gear (S2 and S3), as well as the Amazon Echo.
Thanks to Amazon’s Alexa service, users can, for example, find out
their BMW’s fuel level, lock their vehicle or activate the ventilation
from the comfort of their home simply by using spoken commands. Alexa
also allows users to check upcoming appointments based on the BMW
Connected mobility agenda and to enquire about optimal departure times
in order to arrive at an appointment on time.
User personalisation and convenience are set to be further enhanced
by the arrival of a new service being tested for the first time in the
UK from the middle of this year. In the future, this will enable BMW
Connected to alert the user when their BMW is due for service and
offer a choice of appointments at their local dealer. Appointments can
be booked via BMW Connected, and will automatically be added to the
user’s mobility agenda. In this way, BMW Connected keeps users
informed of their vehicle’s service needs and makes bookings quick and easy.
The car as an integral part of our future digital lifestyles.
BMW Connected offers a wealth of digital services geared towards
customers’ personal mobility requirements, and is designed to
integrate seamlessly into their digital lives. At the Consumer
Electronic Show 2017 (CES), BMW presented its vision of the additional
services that could, in the future, help customers to make optimum use
of the time spent in their vehicle while it is driving autonomously.
Speech-based entertainment and productivity services could be employed
in tomorrow’s cars to make a dinner reservation, for example, as
demonstrated at the CES using a Microsoft Cortana prototype.
Another vision unveiled by BMW at CES 2017 is an en route delivery
service developed in collaboration with Amazon Prime. BMW drivers
place their order while out on the road and can have it delivered to a
location along their current route. The ideal delivery point is
computed by Prime Now and the Open Mobility Cloud.
Gesture-controlled parking with the BMW i3: a wave of the hand
is all it takes.
The BMW Group is presenting gesture-controlled parking, a technical
evolution of the remote control parking system, at Mobile World
Congress 2017. A demonstration shows a BMW i3 manoeuvring itself into
and out of a parking space, with the whole process initiated by the
driver from outside the vehicle with a simple wave of the hand.
The BMW Group can be found at Outdoor Area Stand OA3B.36 in front of
Hall 5 at Mobile World Congress.
The panel discussion “Cars as a service” with Dieter May, Senior Vice
President Digital Services and Business Models at the BMW Group, takes
place from 2.00 – 3.00 p.m. on 28 February in Hall 4, Auditorium 2.
In the event of enquiries please contact:
Nadja Horn, Spokesperson Digitalization / Connectivity Digital Services
BMW Group Innovation and Design Communications
Telephone: +49-89-382-57185
Email: nadja.horn@bmwgroup.com
Cypselus von Frankenberg
Head of BMW Group Innovation and Design Communication
Tel.: +49-89-382-30641
Email: presse@bmw.de
Pressroom: www.press.bmwgroup.com
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax for the financial
year 2015 was approximately € 9.22 billion on revenues amounting to €
92.18 billion. As of 31 December 2015, the BMW Group had a workforce
of 122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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