Beijing. The BMW Group and BMW Brilliance Automotive
Ltd. (BBA) will further explore the premium compact segment in China
with the BMW 1 Series Sedan – the first compact sports sedan under the
BMW brand. This makes BBA’s product range in the compact class even
more comprehensive with premium entry-level cars covering segments of
the Active Tourer, Sports Activity Vehicle, and Sports Sedan,
attracting new customer groups to become premium car owners. The
premium compact car segment is the fastest growing segment worldwide
and in China.
The BMW 1 Series Sedan is the most sporty and emotional sedan in
segment. It is an exclusive model tailored and aligned to the needs of
Chinese customers, solely produced and specifically sold in China. The
development and testing of the new car was taken place in the BMW
headquarters with the involvement of Chinese engineers. The new car
also performed intensive road tests in respect to different
circumstances of road conditions and climate situations on different
terrains in China. With the BMW 1 Series Sedan, BMW engineers have
made a lot of specific fine-tuning and improvements according to the
Chinese customers’ habits and vehicle-use environment.
The BMW 1 Series Sedan is originated from the concept car BMW Concept
Compact Sedan, which made its world premiere at Guangzhou Motor Show
2015. As a model ready for production, the BMW 1 Series Sedan
maintains design elements of the concept car, including BMW’s typical
body proportion. The BMW 1 Series Sedan is instantly recognisable as a
BMW. It has a concise BMW face with double kidney grille as well as
LED double round headlamps and brand emblem in a very present, sporty
and modern interpretation. The characteristic BMW design language is
also shown in the sporty, emotional and modern-looking silhouette with
Hofmeister kink.
The BMW 1 Series Sedan is the latest proof of BMW Group’s strength in
innovation and is superior in terms of connectivity. Its comprehensive
BMW ConnectedDrive technologies provide all customers unparalleled
convenience, rich infotainment, and significantly enhanced safety. The
latest powerful and technology-leading engines with hi-tech electronic
technology from BMW are produced at the new local engine plant in
Shenyang and guarantee unparalleled driving pleasure.
After the successful launch of the BMW X1 and the BMW 2 Series Active
Tourer, the BMW 1 Series Sedan is added to the model range, which now
comprises five locally-produced BMW model series in China. With that
BMW offers even more attractive entry-level models for its customers.
This will further help to expand the company’s product substance and
competitive advantage.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
Facebook:
http://www.facebook.com/BMWGroup
Twitter:
http://twitter.com/BMWGroup
YouTube:
http://www.youtube.com/BMWGroupview
Google+:
http://googleplus.bmwgroup.com