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Award presented to a deputy of a PR village for a initial time
Stephan Grühsem, General Representative of Volkswagen AG for Group Communications, External Relations and Investor Relations, is currently being presented with a prestigious “Brand Manager of a Year” award. This is a initial time a Automotive Brand Contest – a general pattern foe for vehicle brands orderly by a German Design Council – has conferred this pretension on a deputy from a PR community. The endowment is being presented in Paris. Andrej Kupetz, General Manager of a German Design Council, said: “Brand government is confronting new hurdles as a outcome of a huge boost in a complexity of outmost factors. Stephan Grühsem has shown how brands can even strengthen their position of trust in a midst of unsettled conditions.”
Richard Gaul, a longstanding communications consultant and heading PR expert, commented: “In a automotive courtesy as elsewhere, innovative strength is no longer limited to technical aspects. Stephan Grühsem famous that years ago. One instance is a sponsoring of humanities and culture. Stephan Grühsem does not use this as a elementary PR tool, though rather in confirmation of amicable trends and moods.”
Grühsem stated: “We contingency give people a declaration they can count on us to residence a issues that unequivocally matter to them in a midst of amicable and domestic change. Brand notice is increasingly branch a courtesy to trust in a workforce and a government team, in amicable cunning and acceptance, trust in a obliged proceed to mercantile power.” He combined that a digitalization of communication had led to really opposite ways in that opinions are made and patron decisions are taken. “That strengthens a purpose of communication work on a scale that many are as nonetheless still unknowingly off. This is because we am enlisting support for a communication zone to open adult still serve and to put adult a convincing opening with a most incomparable operation of opportunities now during a disposal.”
The German Design Council is an eccentric and internationally active establishment determined as a substructure in 1953 on a beginning of a German Bundestag. Today, 200 companies from Germany and abroad with a sum payroll in additional of dual million persons are members of a foundation.