New partnerships mark the logical continuation of the winter sports activities which Audi has so far been involved in and the close collaboration with the International Ski Federation (FIS). Audi has already been giving its name to the FIS Ski World Cup and the FIS Ski Cross World Cup as well as partnering with the FIS Nordic Combined World Cup. The brand will present the next two FIS Alpine World Ski Championships in 2015 and 2017 and, as the partner of 16 national ski associations, has been supporting the athletes for many years.
“We’re delighted about intensifying the collaboration with the FIS within the scope of our new partnerships,” says Giovanni Perosino, Head of Marketing Communications of AUDI AG. “Alpine, Nordic, Freestyle and Freeride – for us, the entire diversity of disciplines in which Audi is now present symbolically stands for the performance of quattro permanent four-wheel drive. It offers an outstanding driving experience – of confidence, safety and sportiness – in any situation because every condition is a perfect condition for quattro as our land of quattro campaign proved.”
“Audi is a valuable partner of FIS and has become a fixture in international winter sports. We’re pleased that our excellent cooperation is now being extended even further. It’s good news for all athletes and fans,” said FIS President Gian Franco Kasper.
All of the new partnerships are based on long-term agreements, with the nordic disciplines not being new to Audi. Until 2003, the brand had been a partner of the Four Hills Tournament and in 2003 and 2005 it was one of the principal sponsors of the Nordic Ski World Championships. Through partnerships with the national teams, alpine skiers as well as nordic combined skiers and ski jumpers have already been regular guests in Ingolstadt in order to hone their body posture and optimize their material.
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