“Shades of Winter: Between” – BMW supports athlete-filmmaker Sandra Lahnsteiner’s exceptional freeride film project. Julia Mancuso, Janina Kuzma and many others to attend world premiere at BMW Welt on 7 October.

Munich. “Shades of Winter: Between” is the third film
project of Austrian filmmaker and BMW-sponsored athlete Sandra
Lahnsteiner. The feature film follows top female athletes, such as
Julia Mancuso, Evelina Nilsson and Janina Kuzma, on their journey to
freeride hotspots around the globe, with the new BMW X1 at their side.
BMW is the exclusive automotive partner of this unique project.
“Shades of Winter: Between” will celebrate its world premiere at BMW
Welt in Munich on 7 October 2016.

“Shades of Winter: Between” is the latest film by pro-skier and
filmmaker Sandra Lahnsteiner. Since her film debut in 2010, the
Austrian athlete has devoted herself to paving new ground for female
action sports. Following on from films released in 2013 and 2014,
“Between” is the third instalment in the “Shades of Winter” series,
which focuses on female extreme winter-sports athletes.

“Between” features Olympic athlete Janina Kuzma (NZL); gold-medallist
Julia Mancuso (USA); three-time WSL surfing world champion Carissa
Moore (USA); Evelina Nilsson (SWE), who came third in the Freeride
World Tour in Andorra; Verbier Extreme winner 2013 Matilda Rapaport*
(SWE) and two-time Freeride World Tour champion Nadine Wallner (AT).
The action documentary follows the extreme athletes around the world
to the snow-covered slopes of Sweden, Austria, Canada, New Zealand,
Alaska, Switzerland and Hawaii.

BMW provided the athletes with a new BMW X1 to accompany them on
their travels. With its exceptional functionality, sporty design and
intelligent BMW xDrive all-wheel-drive, the Sports Activity Vehicle is
ideally suited for reaching the best freeride spots. It boasts
impressive performance on-road and off, with perfect handling and
precise traction on any surface.

The BMW brand combines all its winter-time commitments and activities
Europe-wide under the name BMW Mountains, including long-term
cooperation with renowned ski resorts and partners from the sporting
and outdoor goods industry, but also its support for a large number of
projects in the winter-sports arena. The brand has been involved with
freeride skiing through BMW Mountains for many years.

“Freeriding is a sport that demands the highest level of performance
and athleticism – which makes it the perfect fit for the dynamic BMW
brand,” explains Jörg Reimann, Head of International Brand Experience.
“BMW and “Shades of Winter” both share a passion for winter and
mountaineering, so we are delighted to be able to support this project.”

“Shades of Winter: Between” celebrates its world premiere at BMW Welt
in Munich on 7 October 2016.

 

*Matilda Rapaport died in a tragic accident after filming was
completed. The BMW Group extends its sincere condolences to Ms.
Rapaport’s family and friends. The BMW Group respects her family’s
wish to show the film in its original form.

 

If you have any questions, please contact:

Corporate Communications

Bernhard Ederer, Business and Finance Communications, Marketing

Telephone: + 49 89
382-28556, Fax: + 49 89 382-24418

Bernhard.Ederer@bmwgroup.com

 

 

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In 2015, the BMW Group sold approximately 2.247 million cars and
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