Ram Showcases Limited-edition 2019 Ram 1500 Kentucky Derby Truck during a 144th ‘Run for a Roses®’

May 1, 2018

, Auburn Hills, Mich.

Ram Truck is bringing a possess code of horsepower to a Saturday, May 5 using of a 144th Kentucky Derby® – “the many sparkling dual mins in sports.” The code will showcase a special 2019 Ram 1500 Limited Kentucky Derby Edition truck, a no-compromise personality in durability, technology, potency and luxury.

The all-new Ram 1500 Kentucky Derby Edition, combined to commemorate a brand’s ninth year as “Official Truck of Churchill Downs and a Kentucky Derby,” will be accessible for foe fans to check out during mixed locations via a Churchill Downs grounds. It is suitably formed on a brand’s tip Limited trim and facilities new “Limited Edition” body-color demeanour and particular “Kentucky Derby Run for a Roses” bed graphics.

“With a introduction of a 2019 Ram 1500 Kentucky Derby Edition, Ram celebrates a untiring work ethic of those who make it to a starting embankment during a Derby and recognizes that there can be no compromises when it comes to winning a race,” pronounced Mike Manley, Head of Ram Brand – FCA. “The all-new Ram 1500 is mystic of all of those qualities, as we broach what we feel is a best lorry in a marketplace – the strongest, many capable, many technologically modernized and many lush Ram lorry ever.”
Ram Truck brand’s formation with a Kentucky Derby includes immersing fans attending a races, and those examination a festivities on TV, in a sum Ram code experience. In serve to a on-site lorry displays, fans will see Ram video integrations, backcountry and trackside signage via Churchill Downs, and branding on embankment organisation staff uniforms and on a wardrobe of jockeys John Velazquez (Vino Rosso) and Luis Saez (Magnum Moon), dual of 4 horses tip Thoroughbred equine tutor Todd Pletcher has using in this year’s Kentucky Derby. Pletcher was a tutor for final year’s Always Dreaming Kentucky Derby personality and also is a Ram lorry fan.
In serve to on-site code activations, Ram will atmosphere a newest Ram 1500 radio spots, “Promise,” “Show Up” and “Committed,” during a NBC network telecast and will have Derby posts on a Instagram, Facebook and Twitter amicable channels. Fans can follow a calm and join a review during hashtag #RamDerby and @RamTrucks. 
Ram ProMaster vans will float a normal Kentucky Oaks® “Garland of Lilies” (Friday, May 4) and Derby “Garland of Roses” (Saturday, May 5), ragged by any day’s winning horse, and a winning manoeuvre bouquets to Churchill Downs from a Kroger store where a vast floral arrangements are combined any year.

On Friday, May 4, a pink-wrapped Ram 3500 Heavy Duty Limited dually will lead a Kentucky Oaks Survivors Parade, a impetus of breast and ovarian cancer survivors on a Churchill Downs’ ancestral racetrack. Prior to a 144th using of a Longines Kentucky Oaks race, 144 survivors will travel in a march led by a pinkish Ram truck.

2019 Ram 1500 Kentucky Derby Edition
The launch of a Derby Edition Ram 1500 outlines a introduction of Ivory White Tri Coat paint and a initial time that a body-colored coming package will be accessible on a all-new Ram 1500 Limited.

Five additional extraneous colors are also accessible for Kentucky Derby Edition buyers to select from: Delmonico Red, Diamond Black Crystal, Granite Crystal, Max Steel or Patriot Blue. The Ram Kentucky Derby Edition is accessible in 4×2 or 4×4 Crew Cab configurations, with a 5 ft.-7 in. bed length.

Production of a 2019 Ram 1500 Kentucky Derby Edition is singular to 2,000 units and is on sale now. Base cost is $55,680 and $1,645 end charge.

Additional information about a lorry is accessible on a brand’s website

Television Spots
The new Ram 1500 promotion debate is structured around a thought of being “Built to Serve,” demonstrating how a all-new Ram 1500 enables owners to offer a promises, responsibilities and commitments that they make to themselves, to their qualification and to a many people who count on them. Each storyline in a 30-second “Promise,” “Show Up” and “Committed” spots was assembled to authentically uncover a real-world commitments that Ram trucks are built to serve.

About Churchill Downs Racetrack
Churchill Downs, a world’s many mythological racetrack, has conducted Thoroughbred racing and presented America’s biggest race, a Kentucky Derby, invariably given 1875. Located in Louisville, a flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN) offers year-round simulcast wagering during a ancestral track. Churchill Downs will control a 144th running of a Kentucky Derby Presented by Woodford Reserve on May 5, 2018. The track’s 2018 Spring Meet is scheduled for Apr 28-June 30. An eight-time horde to a Breeders’ Cup World Championships, Churchill Downs will again be a site of that eventuality on Nov. 2-3, 2018.
About Ram Truck Brand
Since a launch as a stand-alone multiplication in 2009, a Ram Truck code has usually emerged as an attention personality with trucks that are proven to last.

Creating a graphic temperament for Ram trucks has authorised a code to combine on core business and a facilities they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a industrious Ram 3500 Heavy Duty owners or a business that depends on a Ram ProMaster blurb outpost each day for deliveries, Ram has a lorry marketplace covered.
In sequence to be a best, it takes a joining to innovation, capability, potency and durability. Ram Truck invests almost in a products, infusing them with good looks, polished interiors, durable engines and disdainful facilities that serve raise their capabilities.
Ram continues to kick a foe in a many sought-after titles:

  • Over a final 30 years, Ram has a top commission of pickups still on a road
  • Highest owners faithfulness of any half-ton pickup
  • Highest Ram torque ever – 930 lb.-ft. with Ram 3500 Cummins Turbo Diesel
  • Highest 5th circle towing ability – 30,000 lbs. with Ram 3500 Cummins Turbo Diesel
  • Best float and doing with disdainful couple curl back and auto-level atmosphere suspensions
  • Best-in-class fuel economy and longest operation with disdainful EcoDiesel – 27 mpg with Ram 1500
  • Best-in-class gas towing – 16,320 pounds with Ram 2500
  • Highest sleet plow rating – Ram 2500 and 3500
  • Most lush trim accessible in pickups with Ram Tungsten Limited Edition
  • Most interior space with Ram Mega Cab
  • Most able full-size off-road pickup – Ram Power Wagon

Truck customers, from half-ton to commercial, have a perfectionist operation of needs and need their vehicles to yield high levels of capability. Ram trucks are designed to broach a sum package.

Follow Ram and FCA US news and video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Ram Truck brand: www.ramtrucks.com
Ram Zone blog: www.ramzone.com
Facebook: www.facebook.com/RamTrucks and https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/ramtrucks and  www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/RamTrucks and www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/RamTrucks and www.youtube.com/fcanorthamerica