Basel. From June 13 to 16, 2019, Art Basel brings the
international artworld together, showing a wide range of works by
emerging and established artists, represented by 290 of the leading
galleries worldwide. As a long-standing global partner of the shows in
Basel, Miami Beach and Hong Kong, BMW together with Studio Roosegaarde
invites visitors to experience “SYNC” showing the beauty of
connectivity- an immersive installation inspired by BMW Vision iNEXT
addressing the impact of human-centred design on space.
“SYNC” – step into the future
The BMW Vision iNEXT symbolises a new era of driving pleasure by
providing insights into the future of personal mobility, which
revolves more than ever before around people, our emotions, needs and
preferences. The vision vehicle is a harmonious balance between
futuristic technology and modern living space. Providing revealing
answers to the question: “What does a vehicle look like that no longer
needs to be driven by a person but can be if desired?” The combination
of completely novel interior design using shy-tech and autonomous
driving, inspired Daan Roosegaarde to translate its core messages –
interior design, interaction and connectivity between humans, vehicles
and their surroundings in order to flawlessly navigate in cities –
into “SYNC”.
“When I was a boy I never stayed inside, I always went outside.
Playing in nature of the Netherlands, I was so used to personalizing
and customizing the world around me; building tree-huts, looking at
the flow of wandering ants, exploring new worlds” said artist
Daan Roosegaarde. “For me this is the essence of
design; to create landscapes to which you feel connected, with your
mind, your body, with each other.”
“SYNC” is a combination of a flexible membrane, light and music. The
soundscape was specially composed by the duo Tale Of Us (Carmine Conte
and Matteo Milleri). By stepping into the immersive installation each
visitor creates through his physical presence a unique space shown by
changing light. The more people experience the space, the more
different it connects and transforms into a collective moment.
“Collaborations with designers and artists are a very valuable source
of inspiration for me and my team. The creative exchange with Daan
Roosegaarde and his approach encouraged us to research and experiment
new forms of interaction. SYNC is an emotional approach to the
integration of high tech, which we have called ‘Shy-Tech’ in our BMW
Vision iNEXT.” Adrian van Hooydonk, Senior
Vice President BMW Group Design, about Studio Roosegaarde’s
creative approach of transforming human-centred design into an art installation.
“SYNC” not only demonstrates the individual impact on space; its
goal is to illustrate how essential human interaction is for our
sustainable future. The starting line for the design collaboration
between Studio Roosegaarde and the BMW i Design team were inspiring
dialogues about the opportunities and challenges of autonomous
driving. The installation is open to public Thursday, June 13 –
Saturday, June 15 starting 10 am until 8 pm as well as Sunday, June 16
starting 10 am until 6 pm at Voltahalle, Voltastraße 27, 4056 Basel.
June 11, 2019 07.30 PM
BMW Reception
In the evening of Tuesday, June 11BMW will host a cocktail reception
at Voltahalle. Art Basel,
Daan Roosegaarde and BMW will present “SYNC”.
BMW Art Journey
That evening BMW and Art Basel are delighted to also announce the
next winner of the BMW Art Journey, a joint
initiative founded in 2015. The nominees are: Clarissa Tossin,
represented by Commonwealth and Council, Los Angeles, Lu Yang,
represented by Société, Berlin, and Shen Xin, represented by MadeIn
Gallery, Shanghai.