Nissan: Nissan Die Hard Fan App goes amicable with Facebook; one of a initial brands to precedence Facebook Camera Effects platform

  • Nissan college football fan face paint app can now be used around Facebook Camera Effects, creation a automaker among a initial companies to use this new record
  • Since launch in 2015 season, Die Hard Fan App has resulted in over 42 million masks “tried on,” 3.6 million fan photos and videos taken, 1.5 million amicable shares and 630,000 downloads
  • Also new is Nissan Die Hard Fan IQ, a college football ask hosted probably by Heisman winners as a game-show-style discuss bot in Facebook Messenger
  • Fans can entrance a Die Hard Fan App here:

NASHVILLE, Tenn. – Back by renouned direct for a third uninterrupted college football season, a Nissan Die Hard Fan App now allows fans to suffer a knowledge of a renouned protracted existence face portrayal app around Facebook Camera Effects, creation it easier and some-more collaborative than ever to uncover off group pride. Nissan is one of a initial brands to precedence this new Facebook platform.

In addition, a new Nissan Die Hard Fan IQ, a game-show-style trivia discuss bot diversion hosted probably by Heisman winners, launched this deteriorate to let fans exam their football fandom and plea friends to exam theirs, too.

Launched in 2015, a Nissan Die Hard Fan App – that allows fans of some-more than 100 colleges and universities opposite a nation to probably paint their diversion face regulating a smartphone or inscription – has resulted in over 42 million masks “tried on,” 3.6 million fan photos and videos taken, 1.5 million amicable shares and 630,000 downloads.

“Nissan’s Die Hard Fan App has been a rousing success in a past dual seasons, and this year, we wanted to take it a step serve – and what improved approach to do that than around a groundbreaking partnership with amicable media hulk Facebook?” pronounced Jeremy Tucker, clamp president, Marketing Communications Media during Nissan North America. “As one of a initial brands to precedence Facebook’s new Camera Effects, Nissan will now be means to strech and rivet with college football fans faster and easier than ever before. This is nonetheless another artistic approach to get fans vehement and concerned with Nissan and a College 100 Sponsorship.”

The latest expansion of a Nissan Die Hard Fan knowledge comes from a collaborative partnership among Nissan, Facebook and a digital knowledge pattern group Critical Mass.  Anchored by a wide-reaching assembly of dual billion people on Facebook, a Nissan Die Hard Fan face portrayal knowledge will now strech college football fans in a approach no other automaker has finished before.

Additionally, identical to final year Nissan has launched a sweepstakes to kick-off a college football season. Fans can take a spin during probably customizing a Nissan TITAN for a possibility to win that custom-wrapped lorry in their team’s colors (official manners are here.).

Visit to enter a sweepstakes, paint your face, play a diversion and find links to download a app for giveaway from a App Store or Google Play.


About Nissan North America 
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S. Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and INFINITI vehicles can be found online during and, or revisit a U.S. media sites and

About Nissan Motor Co., Ltd.
Nissan is a tellurian full-line car manufacturer that sells some-more than 60 models underneath a Nissan, INFINITI and Datsun brands. In mercantile year 2016, a association sole 5.63 million vehicles globally, generating income of 11.72 trillion yen. Nissan engineers, manufactures and markets a world’s best-selling all-electric car in history, a Nissan LEAF. Nissan’s tellurian domicile in Yokohama, Japan, manages operations in 6 regions: Asia Oceania; Africa, Middle East India; China; Europe; Latin America; and North America. Nissan has a tellurian workforce of 247,500 and has been partnered with French manufacturer Renault underneath a Renault-Nissan Alliance given 1999. In 2016, Nissan acquired a 34% interest in Mitsubishi Motors, that became a third member of a Alliance – a organisation with total annual sales of roughly 10 million units a year.

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Wendy Orthman
Senior Manager, Truck, LCV, Outdoor and Marketing Communications
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Kevin Raftery
Truck, SUV and Marketing Communications
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