Nissan: Nissan Altima and Rogue famous as tip vehicles among multicultural consumers

  • National Association of Minority Auto Dealers commend Rogue and Altima as sales-volume leaders in a U.S. marketplace among different consumers
  • To be nominated in a several endowment categories, OEMs contingency denote a tip new-vehicle registrations* with ethnic, womanlike and millennial consumers
  • Nissan famous by National Association of Minority Automotive Dealers during Diversity Volume Leadership Awards rite on Jan. 8

DETROIT – The Nissan Altima and a Nissan Rogue any warranted top-honors from a National Association of Minority Automotive Dealers (NAMAD). The Altima is famous as a top-selling car among African American consumers in 2016. The Rogue warranted eminence in dual categories, Volume Growth Leader in both a African American and Hispanic/Latino segments. Nissan was famous for these accomplishments during NAMAD’s Diversity Volume Leadership Awards rite on Jan. 8 during Detroit’s Cobo Center usually before to a kickoff of a North American International Auto Show.

Annually, NAMAD partners with IHS Automotive, partial of IHS Inc. and a heading source of vicious information and insights to a tellurian automotive industry, to brand a automotive brands pushing sales with multicultural consumers.

“Nissan is anxious to take receipt of these prestigious awards, that commend a interest of Nissan vehicles among consumers of different backgrounds,” says Jeffrey Webster, director, Diversity and Inclusion, Nissan North America, Inc. “With a many different consumer bottom of any automotive manufacturer, roughly 40 percent and growing, we know a significance of ceaselessly collecting feedback that helps us to pattern and build vehicles that interest to all customers. This respect acknowledges a success in that endeavor.”  

A premiere attention event, a Diversity Volume Leadership Awards are a usually of their kind focused only on multicultural automotive buyers. To be nominated in a several endowment categories, OEMs contingency have demonstrated a tip new-vehicle registrations as self-reported among ethnic, female, and millennial consumers. IHS information is used to establish nominees formed on 2016 indication (October 2015 by Sep 2016) data. This year’s endowment recipients were identified formed on research of some-more than 13 million personal new-vehicle registrations.

In further to a 3 categories where a Nissan Altima and Rogue took tip honors, a automaker was nominated in 4 other categories. The Nissan Rogue and Nissan Sentra both were nominated in a difficulty of Millennial Volume Growth Leader. The Sentra was also nominated in a difficulty of African American Volume Growth Leader. The Nissan Versa warranted a assignment in a difficulty of Native American Volume Growth Leader.

*Registrations are self-reported and gathered by IHS Automotive

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during and, or revisit a U.S. media sites and

About Nissan Motor Co., Ltd.
Nissan is a tellurian full-line car manufacturer that sells some-more than 60 models underneath a Nissan, INFINITI and Datsun brands. In mercantile year 2015, a association sole some-more than 5.4 million vehicles globally, generating income of 12.2 trillion yen. Nissan engineers, manufactures and markets a world’s best-selling all-electric car in history, a Nissan LEAF. Nissan’s tellurian domicile in Yokohama, Japan manages operations in 6 regions: ASEAN Oceania; Africa, Middle East India; China; Europe; Latin America and North America. Nissan has been partnered with French manufacturer Renault given 1999 and Mitsubishi Motors given 2016 underneath a Renault-Nissan Alliance.

For some-more information on a products, services and joining to tolerable mobility, revisit a website during You can also follow @NissanMotor on Twitter.


# # #



Darla Turner
Nissan Corporate Communications
(615) 725-5432
[email protected]