Nissan: Lots of Hoop-la with Nissan’s initial large-scale College 100 promotion

Nissan announces ancestral entertainment sponsorship with 100 universities


  • Sweepstakes gives college basketball fans a possibility for insider-access during 26 colleges
  • Underway now and runs 3 weeks heading adult to any diversion day

NASHVILLE, Tenn. – Ever wish for reward seats, a meet-and-greet with a manager or play-by-play radio crew, probable entrance to broadcast/press events, and a possibility for a VIP diversion day knowledge during your college’s basketball season? At 26 colleges and universities opposite a U.S., Nissan’s College 100 program is rising a initial large-scale “Ultimate Access” sweepstakes* (#NissanUltimateAccess), providing a possibility for super fans to benefit insider privileges during college basketball games in late Feb and early March.

“From Georgia, to Michigan, to Duke and to USC, and many schools in between, Nissan is enchanting with consumers and fans of college sports to expostulate recognition of a innovative and sparkling product lineup, adult close, personal, where fans are experiencing a fad of their teams,” pronounced Jeremy Tucker, clamp president, Marketing Communications and Media, Nissan North America.

The sweepstakes kicked off Feb. 1 and runs for about 3 weeks, with many winners receiving tickets and a VIP knowledge during a final week in Feb or early in Mar (prizes change by school). There will be activations on campuses where consumers can accommodate with Nissan and register to win. Local dealers nearby any propagandize also will offer information about a sweepstakes in their showrooms, compelling consumers to pointer adult online, and internal media will foster registration as well.

“Nissan’s selling plan is about leveraging informative moments, like a passion that fans have for college basketball any spring,” pronounced Tucker. “We wanted to take this impulse to go large again and showcase a rare entrance that a College 100 module is only commencement to broach to a fans, and fans of college sports. There is most some-more to come.”

Fans who can't attend a diversion are invited to register during See next for specific URLs per school.

* No squeeze necessary. Sweepstakes prizes theme to plcae and entrance ends 2/16 or 2/22, depending on college. Subject to central manners and regulations.

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during and, or revisit a U.S. media sites and

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is partial of a Renault-Nissan Alliance. Operating with some-more than 247,500 employees globally, Nissan sole 5.32 million vehicles and generated income of 11.38 trillion yen (USD 103.6 billion) in mercantile year 2014. Nissan delivers a extensive operation of some-more than 60 models underneath a Nissan, Infiniti and Datsun brands. Nissan leads a universe in zero-emission mobility, dominated by sales of a LEAF, a initial mass-market, pure-electric vehicle. It is a best-selling EV in story with roughly 50% share of a zero-emission car segment. For some-more information on a products, services and joining to tolerable mobility, revisit a website during


# # #



Jeannie Whited
Nissan North America
[email protected]