Munich. From 1 January 2019, Jens Thiemer will be the
new head of BMW Brand Management. Following his degree in business
studies, Thiemer (46) has gained many years of experience in
automotive brand management and marketing, both from a manufacturer’s
and a consultant’s perspective.
“Brand management and marketing are crucial fields for a premium car
company operating in today’s highly competitive environment,” said
Pieter Nota, BMW AG Management Board Member for Sales and Brand BMW.
“To ensure our continuing success in this very competitive business,
we will be extending this area in the coming months. I am delighted
that Jens Thiemer, a highly experienced marketing specialist, is
joining us at this time,” Nota continued. “Our joint goal is to
achieve a seamless brand experience for our customers, across all touchpoints.”
For questions please contact:
Corporate Communications
Jochen Frey, Corporate Communications, HR
Telephone: +49 89 382-41125,
e-mail: jochen.frey@bmwgroup.com
Mathias Schmidt, Head of Corporate and Culture Communications
Telephone: +49 89 382-24544
e-mail: Mathias.M.Schmidt@bmwgroup.com
Internet: www.press.bmwgroup.com
e-mail: presse@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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