Florence. MINI returned to Florence and its venue at
the Fortezza da Basso for the 91st edition of Pitti Uomo and also
renewed its partnership with Pitti Immagine for 2017, confirming a
shared passion for innovation and an innate attention to detail,
quality and the determination to push further in order to anticipate
new trends.
MINI and Pitti Immagine focusing together on emerging talents.
Passion, innovation and research are the expression of a creative
partnership, forged between MINI and Pitti Immagine, combining two
worlds united by values and objectives that are linked to a
contemporary lifestyle approach.
The partnership between the two companies continued for Pitti Uomo
91, which ran from 10 to 13 January at the Fortezza da Basso in
Florence: focusing again on emerging talent in the fashion world, on
the latest lifestyle trends and urban culture.
MINI thus becomes the inspiration for designers and emerging artists,
not only for its aesthetic qualities, but also for its nature of
pursuing passions and impactful ideas.
MINI FLUID FASHION meets The Latest Fashion Buzz.
In this edition of Pitti Uomo, MINI and Pitti Immagine were coming
together again to give concrete support to international fashion
designers by presenting The Latest Fashion Buzz.
Within its space at Piazzale delle Ghiaie, MINI was hosting six young
and emerging fashion designers selected together with Pitti Immagine,
L’Uomo Vogue and GQ, who had the opportunity to present their
collections and officially show themselves to the world of fashion.
David Catalán (Spain), Estelita Mendonça (Portugal), Feng Chen Wang
(China), Sissi Goetze (Germany), Pronounce (China), Luca Magliano
(Italy) – these talents from different countries and academic and
professional backgrounds had been selected on the basis of the theme
MINI FLUID FASHION “Bold Meets Genderless”, MINI’s
interpretation of fashion being bold and boundless, transcending
classical rules and addressing a heterogeneous, gender-fluid target.
Among the six young talented designers, Pronounce (China) stood out
for his capacity to combine creativity and an innovative use of
materials in a cultural melting pot, enriched by his personal
experiences as a modern cosmopolitan, winning himself one year of free
tutoring offered by CREATIVE AND MORE, a talent scouting agency in fashion.
The MINI Space represented not just a business space but also a
lounge and meeting point where visitors could take a break and breathe
in an atmosphere of innovation, style, design and lifestyle; a place
where generations of fashion designers, buyers, press and visitors
could perceive not only the results of the partnership, but above all
a community of visions and values that bind MINI and Pitti Immagine,
the automotive and design world with that of fashion and lifestyle.
MINI and Pitti
The Pitti Immagine is an annual trade show held in Italy with a focus
on fashion. The Pitti Uomo, a trade show exclusively for men’s
fashion, has been held twice a year in Florence since 1972 and
promotes young, upcoming and sometimes unconventional fashion labels.
MINI and Pitti Immagine have been working together on various projects
since January 2015.
During past Pitti Uomo editions, MINI showed that its philosophy and
design expertise can also be applied outside of the automotive world:
At Pitti Uomo 88, MINI presented the “MINI Gentleman’s Collection”,
designed together with six young Italian talents. The six-part capsule
collection combined Italian handicraft with creative and innovative details.
During Pitti Uomo’s 90th edition, MINI presented the MINI
FLUID FASHION capsule collection, a limited-run sweatshirt collection
developed in collaboration with five international, up-and-coming
designers. The selected talents interpreted the optimistic, open and
boundless attitude of the MINI brand in five different fashion
statements on a sweatshirt designed by MINI.
Following the huge success of these activities, the collaboration
with young designers and talents will continue at the 92nd
Pitti Uomo in June 2017.
For further information, please contact:
Bernhard Ederer
Business and Finance Communications, Press Spokesperson BMW Group
Marketing and BMW Sales Germany
Telephone: +49-89-382-28556
Email: Bernhard.Ederer@bmwgroup.com
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax for the financial
year 2015 was approximately € 9.22 billion on revenues amounting to €
92.18 billion. As of 31 December 2015, the BMW Group had a workforce
of 122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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