MINI LIVING – Breathe. MINI is showing a visionary concept for living at the Salone del Mobile 2017.

Munich/Milan. MINI has teamed up with New York
architects SO-IL to unveil the installation MINI LIVING –
Breathe
at this year’s Salone del Mobile in Milan. MINI
LIVING – Breathe is a forward-looking interpretation of
resource-conscious urban living within a minimal physical footprint.
The installation calls into question conventional living concepts and
demonstrates how architecture can react creatively to future
challenges presented by ever-shrinking living spaces and limited
resources in urban areas.

In keeping with MINI’s adherence to the principles “Creative use of
space” and “Minimal footprint”, the installation conjures attractive
living spaces for up to three people within an area just five metres
wide and ten metres tall. At the same time, MINI LIVING – Breathe
shines the spotlight on the idea of “active experiencing”, in this
case through awareness of environment. The concept views the home as
an active ecosystem which can make a positive contribution to its
environment – expressed here through intelligent use of resources
essential to life, e.g. air, water and light. The transparent,
flexible outer skin filters the air and floods the installation with
natural light to ensure a bright and pleasant ambience inside. Plus, a
roof garden stocked with vigorous, oxygen-producing plants does its
bit to improve air quality and the urban microclimate around it. Also
on the roof, an intelligent construction collects rainwater for
further use. The basic structure of the installation features
reusable, environment-friendly and recyclable materials, setting the
seal on the concept’s keen all-round awareness of the resources involved.

Breathe is the third installation created as part of MINI LIVING – a
creative, idea-sharing initiative launched by MINI in 2016 and
headlined by architectural solutions for future urban living spaces.
Last year, MINI LIVING showcased visionary concepts for shared and
collaborative living/lifestyles/working in urban areas through the
installations MINI LIVING – Do Disturb (in Milan) and MINI LIVING –
Forests (at the London Design Festival).

Visitors to the Salone del Mobile on Via Tortona 32 in Milan, Italy
can experience the installation from 4–9 April 2017 inclusive. The
brand’s A/D/O design research platform in New York has put
together the fringe programme for the Salone.

 

In the event of enquiries please contact:

BMW Group Corporate Communications

 

Susanne Herrmann, Spokesperson MINI Design and Lifestyle

Phone: +49-89-382-24716; Email: susanne.herrmann@bmwgroup.com

 

Cypselus von Frankenberg, Head of BMW Group Innovation and Design Communications

Phone: +49-89-382-30641; Fax: +49-89-382-20626

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax for the financial
year 2015 was approximately € 9.22 billion on revenues amounting to €
92.18 billion. As of 31 December 2015, the BMW Group had a workforce
of 122,244 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 

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