MINI FLUID FASHION. MINI presents limited-run conform collection during Pitti Uomo 90.

Munich/Florence. MINI is presenting a limited-run
sweatshirt collection during a 90th Pitti Uomo in Florence – one of the
many critical general fairs for men’s conform and contemporary
lifestyle. The MINI FLUID FASHION Capsule Collection grown with
5 young, innovative labels consists of 5 sweatshirts displaying
5 graphic designs. “The MINI code has acted as a standard-bearer
for iconic settlement and particular lifestyles given a beginning days.
Driving a MINI is a matter of character and identity, that is one
reason because a code has had a tighten tie with a conform world
given a 1960s,” explains Esther Bahne, Head of Brand Strategy and
Business Innovation during MINI. With a MINI Gentleman’s Collection, a
six-item operation of accessories for a complicated guy still uninformed in the
mind, this year MINI is display an all-sweatshirt collection. The MINI
FLUID FASHION Capsule Collection is singular to 200 pieces per design
and accessible exclusively from Luisa Via Roma’s online store from mid-June.


MINI FLUID FASHION: Bold meets genderless.

Design collaborations have always been an critical apparatus for MINI
when it comes to building a perspectives on conform and design
and, in so doing, creation new discoveries. To this end, MINI FLUID
FASHION combines a settlement imagination of MINI with clever submit from
immature labels formed in 5 opposite countries. The comparison designers
have translated a optimistic, open opinion of a MINI code into
swank statements on sweatshirts designed by MINI. It is an approach
emphasised by a choice of a sweatshirt as a board for the
designs. A sweatshirt is something both group and women can wear and is
one of a many “democratic” and entire equipment of wardrobe out
there. It exists in a place over categorisation, as a fashion
exemplary equally during home on a travel or in collections from major
designers. MINI has also left a own, radical proceed in the
conform designers it has comparison for a pursuit during hand. Their latest
collections margin with sparkling designs, plea assumptions and, in
a process, overcome barriers within a minds. HIEN LE (Germany),
Agi Sam (UK), Études Studio (France), SANKUANZ (China) and
Sunnei (Italy) all combined one sweatshirt each.


HIEN LE, Germany.

Berlin’s possess HIEN LE prioritises pointed lines and well
thought-through design. His joining to simplicity, character and
peculiarity translates into creations that are in equal magnitude during the
slicing corner of a times and timeless. For a MINI FLUID FASHION
Capsule Collection he brought together Instagram’s “like” heart – an
countenance of appreciation in a digital age – with a using theme
of his latest collection: a disastrous form. “For me, MINI FLUID
FASHION is about boundlessness, bravery and, above all, love,” he
says. “These are things that have always been large for me and are now
some-more critical than ever.”


Études Studio, France.

Alongside their work as designers, Études simulate a fashion
landscape by several projects and releases. Their cross-platform
work is headlined by confidant experiments and collaborations, and their
settlement for a MINI FLUID FASHION Capsule Collection displays their
idealist character in an essential form: “The word ‘out of a blue’
refers to a idea of a astonishing and spontaneous, with the
ability to see positivity and confidence in everything. ‘Out of the
blue’ represents a beauty that comes from a moments and places
where it is slightest expected. The word represents Études’ ethos as a
code and artistic collective.”


Agi Sam, Britain.

London-based Agi Sam are organisation believers in “never taking
conform too seriously”. The dual designers buoy their creativity
with flashes of humour though afterwards switch to a really critical loyalty to
in-depth investigate and focus to take it forward. For a MINI
FLUID FASHION Capsule Collection, Agi Sam have stayed loyal to
their gusto for resisting and charming settlement to blend
eye-catching colours with minimalist lines. This multiple is
voiced in geometric patterns, with a curtsy to a work of a true
crosser of frontiers, Gunta Stölzl. The German artist done her name as
a initial womanlike Master in a male-dominated Bauhaus movement.



Hallmarks of SANKUANZ settlement embody adventurous and brightly coloured
designs, in that radical patterns intersect with sometimes
opposing elements to make high-end collections. Its genderless
creations mix mostly normal elements with complicated details. And
so it is with SANKUANZ’s settlement for a MINI FLUID FASHION Capsule
Collection, that fuses a cultured of classical, Chinese comics
from a 1980s with a colour-rich, contemporary SANKUANZ trademark and a
exemplary Mini as a pitch of a some-more friendly, some-more charming approach
to civic living.


Sunnei, Italy.

Sunnei was one of a vital discoveries – for MINI and others – at
“The Latest Fashion Buzz”, a talent plan hosted by Pitti Uomo 89
early this year. The Sunnei guys brought their possess proceed to the
MINI FLUID FASHION Capsule Collection: “We are spooky with stripes
and that’s because we motionless to compare them with a sign ‘every day I
wear Sunnei’, that is about being assured with your character without
caring about trends. We adore a fact that if we see these graphics
from afar, they demeanour like a Vichy settlement and afterwards when we get closer
we learn what it means. That’s a message; that it’s time to look
during sum and stop for a notation to learn what each singular piece
of a collection means.”


MINI and Pitti Immagine.

Pitti Immagine is a fashion-focused satisfactory hold in Italy every
year. And a Pitti Uomo show, that focuses exclusively on men’s
fashion, has taken place in Florence twice each year given 1972. The
events foster young, determined and infrequently radical fashion
labels. The partnership between MINI and Pitti Immagine, that has
been using given Jan 2015, spans a operation of projects. One of the
vital talents identified by MINI and Pitti during a 87th Pitti Uomo was
immature engineer Alberto Premi, who subsequently presented his
innovative shoe collection in a Special MINI Edition during a Salone del
Mobile in Apr 2015. MINI supposing justification of how a truth has
widespread over a automotive universe during Pitti Uomo 88 in Jun 2015.
There, MINI teamed adult with 6 gifted immature Italians to settlement the
MINI Gentleman’s Collection – a six-item Capsule Collection combining
Italian craftsmanship with artistic and innovative details. MINI and
Pitti assimilated army once again during Pitti 89 in Jan 2016 to advance
a means of general conform talents. MINI used a arise to
entrance “The Latest Fashion Buzz”, a height showcasing a preference of
general designers who move new and complicated ideas to a menswear sector.