To celebrate the Chapter One launch, Mercedes-Benz held a party in London at The Store, hosted by M.I.A. Featuring a 30-minute live set by Tommy Genesis, and attended by the campaign designers William Fan, Anna October, Steven Tai and Xiao Li, celebrities including Rita Ora, Alice Dellal, Malaika Firth, Mollie King and Reggie Yates joined in the fun. Set to the sounds of DJ Bok Bok, the 250-strong audience partied in the gallery space featuring key lighting and design features of the Concept EQ. The coveted event was captured by Vogue Italia filmmaker Hugo Jozwicki who documented the upbeat vibes of the evening, as well as livestreaming via Instagram and Facebook.
