Mercedes-Benz & Matchbox: No limits.

With a Matchbox car and its incredible backstory, Mercedes-Benz USA collaborated with Mattel to remind girls they have no limits.

We’ve transformed female racing champion Ewy Rosqvist’s Mercedes-Benz into a toy car that aims to inspire young girls. In 1962, Rosqvist was the first woman to win a long distance rally when she entered the gruelling Argentinian Touring Car Grand Prix.