Maximise the experience – focus on the essential. The new MINI Lifestyle Collection.

Munich/Paris. At the Paris Motor Show, MINI will give
an exclusive preview of the MINI Lifestyle Collection
2016-2018
due to be unveiled in November.
Featuring over 50 products, the new collection ranges from articles of
clothing to bags, cases and ingenious items for everyday use. A
special product range for children rounds off the collection, along
with alternative ways to get around on two and four wheels for young
and old MINI enthusiasts alike. The collection embodies MINI’s new
identity, which was revealed as part of the brand’s refocus in June
last year. With its clean and timeless stylistic idiom, distinctive
design and high-quality materials, the collection conveys MINI’s
design expertise and image of itself as a brand in ways that go beyond
its cars. The MINI Lifestyle Collection 2016-2018 will be available at
www.shop.mini.com and MINI dealers from November.

 

Contrast-rich design concept.

Although the articles in the new MINI Lifestyle Collection focus on
the essentials, they are also full of typically MINI surprises.
Contrasts in form, colour and materials play a key role here. One
feature of the collection is the interplay of colour accents – the
familiar MINI “colour block”. The accent colours Aqua and Lemon team
up with the underlying Black, White and Grey to create a compelling
colour concept. The bags and luggage pieces in the collection
perfectly embody this approach. From wallets (MINI Wallet
Colour Block
) and handy shoppers MINI Shopper
Colour Block
) to travel bags and hard-shell trolley cases
(MINI Cabin Trolley), customers will find the
perfect item for almost any occasion. The use of coated canvas ensures
the collection’s bags and matching accessories are robust,
water-repellent, stain-resistant – and highly versatile.

 

Clever details.

In addition to their strong design, items in the new MINI Lifestyle
Collection boast a high degree of functionality and many well
thought-out details. The multiple compartments in the bags, for
example, and the intelligently designed interior layout of the trolley
cases engender tidiness and flexibility. A karabiner stitched into
every MINI bag, including the MINI Duffle Bag Colour Block,
MINI Overnight Bag Material Mix and MINI
Weekender Material Mix
, makes the search for keys a thing
of the past. And the collection’s accessories also reveal clever
details. Interchangeable wristbands that come with the MINI
Watch
bring variety, and the MINI Water Bottle Colour
Block
separates in the middle to facilitate filling and cleaning.

 

Iconic MINI Signet.

In addition to travel bags and accessories, the new MINI Lifestyle
Collection also includes a range of clothing. With T-shirts,
sweatshirts and jackets, the collection offers a wide selection of
items for men, ladies and children. The garments also make use of the
vibrant colours and richly contrasting elements of the colour block,
and in addition to the new MINI logo and MINI lettering, they feature
the MINI signet. Introduced for the first time with the MINI Lifestyle
Collection 2016-2018, the signet combines two sets of MINI wings – one
a mirror image of the other – to create a hexagon shape. It serves as
a wallpaper print to adorn items such as the MINI T-Shirt
Signet
. Similarly, the MINI signet can cover a whole product
or outer surface, such as the reflective coating of the MINI
Umbrella Foldable Signet
or woven pattern of the
MINI Blanket Signet. The blanket’s water-repellent
base provides the perfect underlayer for picnics or a night at an
open-air cinema.

 

British flair.

The new Lifestyle Collection also sees the MINI brand championing its
British origins. Take the MINI Teapot and matching
MINI Cup Colour Block, which showcase British tea
culture from their own particular perspective. And with the
MINI Travel Flask and MINI Travel
Mug
, users can even enjoy a MINI tea ceremony on the move.
Pouring and re-sealing could not be simpler thanks to the travel
flask’s clever snap lock. And it goes without saying that both drinks
containers fit any MINI cupholder.

 

Responsible use of resources.

The new collection reflects the brand’s commitment to using resources
responsibly. All the paper and wood in the products is FSC-certified,
and the acetate in the handmade Italian MINI Sunglasses
Aviator Colour Bock
and MINI Sunglasses Panto
Colour Block
is biodegradable. MINI is now also working
with the innovative material LEFA, a sustainable alternative to
leather made from recycled leather. This material forms the basis of
the collection’s “Material Mix” series and is used in the MINI
Backpack
and MINI Laptop Bag, among other items.

 

Creative products for children.

The new MINI Lifestyle Collection also has something to offer the
youngest MINI enthusiasts. The MINI Colouring Car
Set
, for example, includes a MINI that can be assembled out
of FSC-certified paper and coloured in using high-quality “Stabilo
Woody 3 in 1” colouring pencils. So youngsters will have everything
they need to design and create a MINI of their own. The MINI
Kids Craft Sets
help children to build everything from a
carwash to animals using empty domestic packaging. The sets not only
encourage creativity in a fun way, they also promote the responsible
use of resources.

 

The MINI Lifestyle Collection 2016-2018 will be available at
www.shop.mini.com and MINI dealers from November.