Munich. At the beginning of the coming decade, MINI
will become a fully electric brand. On the way there, more and more
customers worldwide are becoming enthusiastic about electrified MINI
models. In the first half of 2021, the share of these vehicles in
total global sales of the British premium brand already rose to over
15 percent. In total, MINI sold 157,799 vehicles worldwide from
January to June 2021, exceeding the result from the same period last
year by 32.6 per cent. Total global sales of MINI vehicles with
electrified powertrains amounted to 23 777 units in the first half of
2021. The most important vehicle for locally emission-free driving fun
is proving to be the fully electric MINI Cooper SE (electricity
consumption combined: 17.6 – 15.2 kWh/100 km according to WLTP, 16.9 –
14.9 kWh/ 100 km according to NEDC) with 13 454 units sold between
January and June 2021. A total of 31 034 units of MINI’s first
all-electric model have already been delivered between its market
launch last year and the end of June 2021.
The task of convincing additional target groups of sustainable
driving pleasrue is taken on by the MINI Cooper SE Countryman ALL4
(fuel consumption combined: 2.1 – 1.7 l/100 km according to WLTP, 2.1
– 1.9 l/100 km according to NEDC; electricity consumption combined:
15.5 – 14.8 kWh/100 km according to WLTP, 14.8 – 14.1 kWh/100 km
according to NEDC, CO2 emissions combined: 47 – 39 g/km according to
WLTP, 48 – 44 g/km according to NEDC). The plug-in hybrid model in the
premium compact segment increased its sales figures to 10 323 units in
the first six months of 2021.
“MINI has always stood for clever solutions and efficiency and
is therefore also perfectly suited to electric mobility,” says
Bernd Körber, Head of the MINI brand. “Urban driving fun and
locally emission-free mobility are simply an ideal match. And our
customers feel that.”
With its 135 kW/184 hp electric motor and brand-typical agility, the
MINI Cooper SE enriches the world of electric mobility with a go-kart
feeling in the unmistakable style of the brand. Its range of 203 to
234 kilometres, as determined by the WLTP test cycle, also enables
MINI-typical driving fun beyond the city limits. The MINI Cooper SE
Countryman ALL4 is even more versatile with its drive system
consisting of an internal combustion engine and an electric motor,
which together generate an output of 162 kW/220 hp. The plug-in hybrid
model has an electric range of up to 59 kilometres according to WLTP –
enough, for example, to complete the daily commute between home and
work with zero local emissions.
With these qualities, both models have contributed to an extremely
successful start for the transformation of the MINI brand to electric
mobility. The automotive markets in Germany and the United Kingdom are
among the sales regions in which MINI fans are particularly
enthusiastic about locally emission-free driving. In Germany, 6 324
units of the MINI Cooper SE and MINI Cooper SE Countryman ALL4 were
sold from January to June 2021. This corresponds to just under 30 per
cent of total MINI sales in Germany in this period. As of this, the
German market is by far the biggest one for electrified MINI models.
In second place in this ranking is the brand’s British home market.
There, electrified vehicles accounted for 17.4 per cent of total MINI
UK sales in the first half of 2021. A total of 4 027 units of both
models were sold in the UK.
In case of queries, please contact:
Corporate Communications
Julian Kisch, Press Spokesperson Product
Communication MINI
Tel.: +49-89-382-38072
E-mail: julian.kisch@mini.com
Andreas Lampka, Head of Communication MINI
Tel.:
+49-89-382-23662
E-mail: andreas.lampka@mini.com
Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW
Motorrad
Tel.: +49-89-382-35108
E-mail: jennifer.ruckenbrod@bmwgroup.com
Fuel consumption, CO2 emission figures and power consumption were
measured using the methods required according to Regulation VO (EC)
2007/715 as amended. They refer to vehicles on the automotive market
in Germany. For ranges, the NEDC figures take into account
differences in the selected wheel and tyre size, while the WLTP
figures take into account the effects of any optional equipment.
All figures are already calculated on the basis of the new WLTP
test cycle. NEDC values listed have been calculated back to the NEDC
measurement procedure where applicable. WLTP values are used as a
basis for the definition of taxes and other vehicle-related levies
that are (also) based on CO2 emissions and, where applicable, for
the purposes of vehicle-specific subsidies. Further information on
the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp can be found.
For further details of the official fuel consumption figures and
official specific CO2 emissions of new cars, please refer to the
“Manual on the fuel consumption, CO2 emissions and power consumption
of new cars”, available at sales outlets, from Deutsche Automobil
Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and at https://www.dat.de/co2/.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and
more than 169,000 motorcycles worldwide. The profit before tax in the
financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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